Seasonality
APP seasonality — AppLovin
Over the last 6 years, APP's strongest month on average has been May (+29.0%) and its weakest June (-5.1%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | -4.70% | +3.21% | 60% | +20.6% | -31.7% | 5 |
| Feb | +4.34% | -8.10% | 40% | +45.2% | -11.9% | 5 |
| Mar | +0.06% | -5.18% | 40% | +16.7% | -18.7% | 5 |
| Apr | -1.41% | +1.95% | 80% | +12.2% | -30.7% | 5 |
| May | +28.98% | +32.73% | 83% | +47.1% | -0.1% | 6 |
| Jun | -5.06% | -4.24% | 50% | +2.9% | -16.0% | 6 |
| Jul | -1.98% | -2.08% | 50% | +22.0% | -23.2% | 6 |
| Aug | +7.21% | +17.49% | 67% | +37.6% | -30.7% | 6 |
| Sep | +9.69% | -2.07% | 50% | +50.1% | -20.9% | 6 |
| Oct | +1.85% | -10.06% | 33% | +35.8% | -21.3% | 6 |
| Nov | +14.68% | -5.94% | 40% | +98.8% | -15.0% | 5 |
| Dec | -1.72% | +3.46% | 60% | +12.4% | -26.9% | 5 |
Monthly returns heat map — APP
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -29.8 | -8.1 | -8.5 | 12.2 | 37.4 | -16.0 | -23.2 | -21.2 | -6.9 | -21.3 | 71.2 | -41.9% | |
| 2025 | 14.1 | -11.9 | -18.7 | 1.6 | 45.9 | -10.9 | 11.6 | 22.5 | 50.1 | -11.3 | -5.9 | 12.4 | +108.1% |
| 2024 | 3.2 | 45.2 | 15.9 | 1.9 | 15.5 | 2.1 | -7.3 | 20.4 | 40.6 | 29.8 | 98.8 | -3.8 | +712.6% |
| 2023 | 20.6 | 6.3 | 16.7 | 7.9 | 47.1 | 2.9 | 22.0 | 37.6 | -7.5 | -8.8 | 2.9 | 6.3 | +278.4% |
| 2022 | -31.7 | -9.8 | -5.2 | -30.7 | -0.1 | -9.6 | 3.2 | -30.7 | -20.9 | -13.0 | -15.0 | -26.9 | -88.8% |
| 2021 | 28.1 | 1.2 | -18.2 | 14.5 | 2.8 | 35.8 | -7.3 | 3.5 |