Seasonality
BFH seasonality — Bread Financial Holdings, Inc.
Over the last 11 years, BFH's strongest month on average has been November (+10.8%) and its weakest March (-10.0%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +2.69% | +2.48% | 60% | +18.3% | -8.7% | 10 |
| Feb | +1.02% | -2.31% | 40% | +42.6% | -16.4% | 10 |
| Mar | -9.99% | -4.99% | 40% | +16.2% | -60.8% | 10 |
| Apr | +3.68% | -1.65% | 40% | +48.8% | -9.0% | 10 |
| May | +1.04% | +2.41% | 70% | +13.1% | -14.1% | 10 |
| Jun | +2.09% | +6.58% | 70% | +21.6% | -32.7% | 10 |
| Jul | +5.91% | +3.31% | 50% | +32.4% | -10.5% | 10 |
| Aug | -1.66% | -0.64% | 50% | +8.0% | -21.6% | 10 |
| Sep | -7.02% | -6.69% | 20% | +4.2% | -18.2% | 10 |
| Oct | -0.96% | +2.88% | 60% | +22.8% | -21.9% | 10 |
| Nov | +10.76% | +6.95% | 89% | +41.9% | -2.8% | 9 |
| Dec | +0.68% | +2.55% | 60% | +17.2% | -25.1% | 10 |
Monthly returns heat map — BFH
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -2.0 | -2.3 | 5.7 | 13.2 | 5.1 | 21.6 | -0.3 | -3.3 | -6.4 | 5.8 | -1.5 | +37.5% | |
| 2025 | 3.7 | -14.7 | -7.3 | -5.2 | 8.0 | 11.5 | 7.3 | 8.0 | -15.7 | 12.3 | 8.1 | 9.3 | +21.2% |
| 2024 | 10.1 | 5.5 | -2.7 | -0.9 | 13.1 | 6.7 | 22.5 | 6.6 | -18.2 | 4.8 | 18.0 | 3.8 | +85.4% |
| 2023 | 8.9 | 0.1 | -26.2 | -9.0 | 2.1 | 11.4 | 32.4 | -9.6 | -9.0 | -21.0 | 4.0 | 17.2 | -12.5% |
| 2022 | 3.7 | -2.3 | -16.8 | -2.4 | 0.6 | -32.7 | 6.9 | -3.0 | -18.2 | 14.8 | 13.6 | -8.2 | -43.4% |
| 2021 | -8.7 | 42.6 | 16.2 | 5.1 | 2.7 | -13.9 | -10.5 | 5.2 | 2.8 | -15.5 | 0.2 | -2.3 | +12.6% |
| 2020 | -8.4 | -16.4 | -60.8 | 48.8 | -7.5 | -2.6 | -1.7 | 1.7 | -6.9 | 22.8 | 41.9 | 1.3 | -34.0% |
| 2019 | 18.3 | -2.6 | 1.1 | -8.5 | -14.1 | 1.9 | 12.0 | -21.6 | 4.2 | -21.9 | 6.9 | 5.0 | -25.2% |
| 2018 | 1.2 | -6.1 | -11.7 | -4.6 | 3.8 | 10.6 | -3.6 | 6.1 | -1.0 | -12.7 | -2.8 | -25.1 | -40.8% |
| 2017 | -0.1 | 6.4 | 2.5 | 0.2 | -3.4 | 6.5 | -5.9 | -6.6 | -1.8 | 1.0 | 7.0 | 5.9 | +10.9% |
| 2016 | -0.1 |