Seasonality
BKNG seasonality — Booking Holdings
Over the last 11 years, BKNG's strongest month on average has been December (+3.5%) and its weakest September (-3.4%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +1.11% | +0.63% | 50% | +20.8% | -12.7% | 10 |
| Feb | +0.25% | +1.30% | 50% | +19.8% | -15.2% | 10 |
| Mar | -0.33% | +2.55% | 70% | +8.1% | -20.7% | 10 |
| Apr | +3.19% | +4.22% | 70% | +10.7% | -5.9% | 10 |
| May | +0.62% | +0.48% | 50% | +10.7% | -10.7% | 10 |
| Jun | +0.06% | +2.27% | 50% | +13.2% | -22.0% | 10 |
| Jul | +3.09% | +2.51% | 70% | +10.7% | -6.2% | 10 |
| Aug | +2.38% | +3.72% | 70% | +14.9% | -8.7% | 10 |
| Sep | -3.40% | -0.91% | 30% | +7.8% | -18.2% | 10 |
| Oct | +0.03% | -1.59% | 50% | +13.8% | -9.6% | 10 |
| Nov | +3.11% | +0.92% | 56% | +25.0% | -13.2% | 9 |
| Dec | +3.51% | +3.87% | 50% | +14.2% | -9.0% | 10 |
Monthly returns heat map — BKNG
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -6.6 | -15.2 | -0.7 | -0.0 | -0.6 | 6.5 | 8.2 | 3.2 | -18.2 | -9.1 | 8.5 | -25.0% | |
| 2025 | -4.7 | 5.9 | -8.2 | 10.7 | 8.2 | 4.9 | -4.9 | 1.7 | -3.6 | -6.0 | -3.2 | 9.0 | +7.8% |
| 2024 | -1.1 | -1.1 | 4.6 | -4.8 | 9.4 | 4.9 | -6.2 | 5.2 | 7.8 | 11.0 | 11.2 | -4.5 | +40.1% |
| 2023 | 20.8 | 3.7 | 5.1 | 1.3 | -6.6 | 7.6 | 10.0 | 4.5 | -0.7 | -9.6 | 12.1 | 13.5 | +76.0% |
| 2022 | 2.4 | -11.6 | 8.1 | -5.9 | 1.5 | -22.0 | 10.7 | -3.1 | -12.4 | 13.8 | 11.2 | -3.1 | -16.0% |
| 2021 | -12.7 | 19.8 | 0.1 | 5.8 | -4.2 | -7.3 | -0.5 | 5.6 | 3.2 | 2.0 | -13.2 | 14.2 | +7.7% |
| 2020 | -10.9 | -7.4 | -20.7 | 10.1 | 10.7 | -2.9 | 4.4 | 14.9 | -10.5 | -5.2 | 25.0 | 9.8 | +8.4% |
| 2019 | 6.4 | -7.4 | 2.8 | 6.3 | -10.7 | 13.2 | 0.6 | 4.2 | -0.2 | 4.4 | -7.1 | 7.9 | +19.2% |
| 2018 | 10.0 | 6.4 | 2.3 | 4.7 | -3.2 | -3.9 | 0.1 | -3.8 | 1.7 | -5.5 | 0.9 | -9.0 | -0.9% |
| 2017 | 7.4 | 9.5 | 3.2 | 3.8 | 1.6 | -0.3 | 8.4 | -8.7 | -1.1 | 4.4 | -9.0 | -0.1 | +18.5% |
| 2016 | -2.5 |