Seasonality
CAKE seasonality — The Cheesecake Factory, Inc.
Over the last 11 years, CAKE's strongest month on average has been January (+7.2%) and its weakest March (-7.1%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +7.23% | +2.62% | 70% | +23.8% | -8.9% | 10 |
| Feb | +4.24% | +2.12% | 60% | +22.2% | -7.2% | 10 |
| Mar | -7.13% | -2.10% | 50% | +6.5% | -52.1% | 10 |
| Apr | +5.06% | +2.47% | 70% | +30.5% | -7.2% | 10 |
| May | -2.33% | -4.83% | 30% | +11.5% | -12.8% | 10 |
| Jun | +1.88% | +4.19% | 70% | +20.4% | -19.1% | 10 |
| Jul | +2.86% | +1.88% | 60% | +27.5% | -16.5% | 10 |
| Aug | -0.72% | -1.38% | 50% | +23.0% | -13.4% | 10 |
| Sep | -1.43% | -1.59% | 50% | +9.7% | -11.1% | 10 |
| Oct | +2.74% | +4.38% | 70% | +22.3% | -13.5% | 10 |
| Nov | +4.00% | +0.90% | 56% | +26.1% | -5.7% | 9 |
| Dec | -1.64% | -1.44% | 40% | +11.7% | -10.9% | 10 |
Monthly returns heat map — CAKE
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 14.8 | 11.8 | -15.5 | 14.8 | 5.0 | 20.4 | 27.5 | 8.0 | -3.9 | 7.0 | -5.2 | +111.5% | |
| 2025 | 18.4 | -3.8 | -9.9 | 3.5 | 9.5 | 13.6 | 2.0 | -3.8 | -11.1 | -8.9 | -4.3 | 5.9 | +6.4% |
| 2024 | -1.8 | 2.9 | 2.2 | -4.5 | 11.5 | 2.1 | -1.0 | 1.1 | 3.1 | 14.0 | 9.6 | -6.3 | +35.5% |
| 2023 | 23.8 | -4.6 | -6.4 | -3.9 | -7.0 | 10.4 | 6.4 | -13.4 | -4.9 | 2.5 | 0.9 | 11.7 | +10.4% |
| 2022 | -8.9 | 19.9 | -7.0 | -7.2 | -11.5 | -19.1 | 10.6 | 4.8 | -4.4 | 22.3 | -2.1 | -9.5 | -19.0% |
| 2021 | 21.3 | 22.2 | 6.5 | 7.0 | -6.0 | -7.9 | -16.5 | 3.1 | 0.8 | -13.5 | -5.7 | 2.2 | +5.6% |
| 2020 | -1.2 | -7.2 | -52.1 | 30.5 | -3.6 | 6.7 | 4.7 | 23.0 | -6.1 | 7.1 | 26.1 | -1.1 | -4.6% |
| 2019 | 3.1 | 5.4 | 3.4 | 1.4 | -12.8 | 1.1 | -1.5 | -11.8 | 9.7 | 0.3 | 4.4 | -10.9 | -10.7% |
| 2018 | 2.1 | -5.5 | 3.7 | 7.7 | -0.3 | 6.3 | 1.8 | -5.1 | 0.7 | -9.7 | -2.4 | -7.8 | -9.7% |
| 2017 | 0.6 | 1.3 | 3.8 | 1.3 | -8.1 | -14.7 | -5.4 | -12.9 | 1.7 | 6.2 | 9.6 | -1.8 | -19.5% |
| 2016 | 1.2 |