Seasonality
CHH seasonality — Choice Hotels
Over the last 11 years, CHH's strongest month on average has been November (+5.1%) and its weakest March (-2.8%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +2.63% | +4.82% | 60% | +10.6% | -8.1% | 10 |
| Feb | -0.92% | -1.04% | 50% | +9.2% | -8.9% | 10 |
| Mar | -2.77% | -1.37% | 40% | +12.9% | -32.9% | 10 |
| Apr | +2.77% | +0.02% | 50% | +22.5% | -6.4% | 10 |
| May | +0.31% | +0.41% | 60% | +9.9% | -11.0% | 10 |
| Jun | -0.79% | -0.46% | 50% | +5.7% | -12.7% | 10 |
| Jul | +3.77% | +1.88% | 90% | +11.3% | -1.4% | 10 |
| Aug | -0.13% | -1.70% | 40% | +18.1% | -7.3% | 10 |
| Sep | -1.74% | -1.57% | 40% | +6.7% | -13.4% | 10 |
| Oct | +2.09% | +4.34% | 60% | +18.6% | -13.1% | 10 |
| Nov | +5.11% | +6.09% | 67% | +14.1% | -5.1% | 9 |
| Dec | +1.43% | +3.56% | 60% | +8.9% | -8.6% | 10 |
Monthly returns heat map — CHH
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 7.9 | 2.5 | -1.8 | -4.3 | 9.9 | 1.3 | 1.1 | -7.3 | -0.9 | 8.5 | 7.0 | +24.8% | |
| 2025 | 3.8 | -2.7 | -7.3 | -5.0 | 0.5 | 0.2 | 0.7 | -6.4 | -10.6 | -13.1 | -1.8 | 4.4 | -32.9% |
| 2024 | 6.9 | -7.6 | 12.9 | -6.4 | -4.3 | 5.1 | 7.1 | 0.1 | 2.1 | 7.1 | 8.4 | -6.1 | +25.3% |
| 2023 | 9.1 | -3.7 | -1.0 | 8.8 | -11.0 | 3.5 | 11.3 | -2.9 | -3.5 | -9.8 | -0.2 | 2.7 | +0.6% |
| 2022 | -8.1 | 0.7 | -1.8 | -0.9 | -8.9 | -12.7 | 8.3 | -5.1 | -4.5 | 18.6 | -5.1 | -8.6 | -27.8% |
| 2021 | -5.7 | 4.2 | 2.3 | 6.1 | 6.2 | -1.7 | 0.9 | -0.5 | 5.9 | 11.3 | 2.1 | 8.7 | +46.1% |
| 2020 | -3.1 | -8.9 | -32.9 | 22.5 | 7.7 | -2.4 | 6.5 | 18.1 | -13.4 | 1.6 | 14.1 | 7.1 | +3.2% |
| 2019 | 10.6 | 0.9 | -2.6 | 6.8 | -0.9 | 5.7 | -1.4 | 6.0 | -2.2 | -0.5 | 9.9 | 6.3 | +44.5% |
| 2018 | 5.9 | -3.6 | 1.3 | -0.1 | 0.4 | -5.9 | 2.6 | 0.6 | 6.7 | -11.9 | 6.1 | -8.1 | -7.8% |
| 2017 | -1.0 | 9.2 | 3.3 | 0.2 | 3.6 | -1.1 | 0.6 | -4.0 | 3.0 | 9.2 | 12.5 | -1.1 | +38.5% |
| 2016 | 8.9 |