Seasonality
DG seasonality — Dollar General
Over the last 11 years, DG's strongest month on average has been April (+4.0%) and its weakest August (-2.5%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | -0.96% | -2.25% | 30% | +10.9% | -11.6% | 10 |
| Feb | -0.06% | -1.56% | 40% | +10.0% | -8.3% | 10 |
| Mar | +1.43% | +0.59% | 60% | +18.5% | -24.0% | 10 |
| Apr | +4.05% | +5.46% | 80% | +16.1% | -10.8% | 10 |
| May | -2.26% | -3.09% | 40% | +9.2% | -9.4% | 10 |
| Jun | +3.73% | +5.13% | 60% | +17.6% | -15.6% | 10 |
| Jul | +0.42% | -0.26% | 40% | +10.4% | -8.9% | 10 |
| Aug | -2.54% | -1.85% | 40% | +16.5% | -31.1% | 10 |
| Sep | -1.73% | +1.24% | 60% | +11.7% | -23.6% | 10 |
| Oct | +2.61% | +1.39% | 60% | +12.5% | -5.4% | 10 |
| Nov | +3.25% | +0.25% | 56% | +11.0% | -3.5% | 9 |
| Dec | +2.01% | -1.38% | 40% | +21.3% | -4.2% | 10 |
Monthly returns heat map — DG
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 8.0 | 8.9 | -24.0 | -2.4 | -4.5 | 4.1 | 10.4 | -0.2 | -5.7 | 10.6 | 1.1 | +0.7% | |
| 2025 | -6.3 | 4.4 | 18.5 | 6.5 | 3.8 | 17.6 | -8.3 | 3.7 | -5.0 | -4.5 | 11.0 | 21.3 | +75.1% |
| 2024 | -2.9 | 10.0 | 7.4 | -10.8 | -1.6 | -3.4 | -8.9 | -31.1 | 1.9 | -5.4 | -3.5 | -1.9 | -44.2% |
| 2023 | -5.1 | -7.4 | -2.7 | 5.2 | -9.2 | -15.6 | -0.5 | -18.0 | -23.6 | 12.5 | 10.2 | 3.7 | -44.8% |
| 2022 | -11.6 | -4.9 | 12.2 | 6.7 | -7.2 | 11.4 | 1.2 | -4.4 | 1.0 | 6.3 | 0.2 | -3.7 | +4.4% |
| 2021 | -7.5 | -2.9 | 7.2 | 6.0 | -5.5 | 6.6 | 7.5 | -4.2 | -4.8 | 4.4 | -0.1 | 6.6 | +12.1% |
| 2020 | -1.6 | -2.0 | 0.5 | 16.1 | 9.2 | -0.5 | -0.1 | 6.0 | 3.8 | -0.4 | 4.7 | -3.8 | +34.8% |
| 2019 | 6.8 | 2.6 | 0.7 | 5.7 | 0.9 | 6.2 | -0.8 | 16.5 | 1.8 | 0.9 | -1.9 | -0.9 | +44.3% |
| 2018 | 10.9 | -8.3 | -1.1 | 3.2 | -9.4 | 12.7 | -0.5 | 9.8 | 1.5 | 1.9 | -0.3 | -2.6 | +16.2% |
| 2017 | -0.3 | -1.1 | -4.5 | 4.3 | 0.9 | -1.8 | 4.3 | -3.5 | 11.7 | -0.3 | 9.0 | 5.6 | +25.6% |
| 2016 | -4.2 |