Seasonality
ELF seasonality — e.l.f. Beauty
Over the last 11 years, ELF's strongest month on average has been June (+11.9%) and its weakest September (-5.5%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | -4.61% | -5.42% | 30% | +11.8% | -20.4% | 10 |
| Feb | +4.36% | +5.05% | 60% | +30.7% | -29.7% | 10 |
| Mar | -3.43% | +0.85% | 50% | +33.3% | -38.4% | 10 |
| Apr | +4.85% | +2.04% | 50% | +32.8% | -17.1% | 10 |
| May | +10.28% | +6.58% | 60% | +81.8% | -20.3% | 10 |
| Jun | +11.92% | +11.23% | 80% | +38.4% | -19.1% | 10 |
| Jul | +0.38% | -0.44% | 50% | +17.7% | -18.1% | 10 |
| Aug | +5.16% | +6.25% | 60% | +31.6% | -18.4% | 10 |
| Sep | -5.49% | -6.04% | 30% | +9.0% | -27.2% | 10 |
| Oct | -0.65% | -3.76% | 40% | +15.0% | -16.6% | 10 |
| Nov | +7.10% | +7.25% | 67% | +27.5% | -37.6% | 9 |
| Dec | +0.36% | +0.22% | 50% | +22.2% | -32.1% | 10 |
Monthly returns heat map — ELF
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 11.8 | 8.3 | -34.2 | 5.5 | -12.5 | 32.1 | 12.0 | 31.6 | -7.4 | 10.6 | 4.0 | +52.7% | |
| 2025 | -20.4 | -29.7 | -10.6 | -1.5 | 81.8 | 10.6 | -2.6 | 3.1 | 6.0 | -7.8 | -37.6 | -0.2 | -39.4% |
| 2024 | 10.5 | 30.7 | -6.0 | -17.1 | 15.0 | 12.7 | -18.1 | -13.2 | -27.2 | -3.5 | 23.1 | -3.1 | -13.0% |
| 2023 | 4.1 | 29.9 | 10.2 | 12.6 | 12.1 | 9.8 | 2.2 | 18.8 | -20.8 | -15.7 | 27.5 | 22.2 | +161.0% |
| 2022 | -11.0 | -10.6 | -2.3 | -5.8 | 9.4 | 15.2 | 9.3 | 13.7 | -1.3 | 15.0 | 27.1 | 0.6 | +66.5% |
| 2021 | -13.6 | 17.9 | 4.6 | 12.8 | -7.4 | -3.1 | 1.7 | 12.1 | -6.1 | 11.2 | -6.8 | 10.3 | +31.8% |
| 2020 | -2.8 | 1.8 | -38.4 | 32.8 | 31.1 | 11.3 | -6.3 | 9.3 | -5.9 | 10.3 | 7.2 | 15.9 | +56.2% |
| 2019 | -3.0 | -5.4 | 33.3 | 20.7 | -20.3 | 38.4 | 17.7 | -1.6 | 7.3 | -4.0 | -1.4 | -2.7 | +86.3% |
| 2018 | -7.8 | -10.3 | 5.0 | -6.2 | 3.7 | -19.1 | -5.2 | -3.8 | -8.3 | -16.6 | 20.3 | -32.1 | -61.2% |
| 2017 | -13.8 | 11.0 | 4.0 | -5.4 | -10.2 | 11.2 | -6.8 | -18.4 | 9.0 | -6.0 | 4.6 | 0.7 | -22.9% |
| 2016 | -8.0 |