Seasonality
HOG seasonality — Harley-Davidson
Over the last 11 years, HOG's strongest month on average has been November (+5.6%) and its weakest December (-4.2%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | -2.30% | -4.06% | 30% | +10.7% | -11.9% | 10 |
| Feb | -0.60% | -2.98% | 40% | +19.5% | -11.0% | 10 |
| Mar | -2.14% | -2.96% | 40% | +20.6% | -37.9% | 10 |
| Apr | +0.60% | -3.19% | 40% | +20.6% | -21.4% | 10 |
| May | -2.71% | -1.18% | 40% | +8.0% | -16.1% | 10 |
| Jun | +1.51% | +1.53% | 60% | +13.2% | -10.0% | 10 |
| Jul | +3.22% | +2.51% | 70% | +19.4% | -13.5% | 10 |
| Aug | +1.28% | -0.19% | 40% | +19.7% | -12.6% | 10 |
| Sep | -2.16% | -3.12% | 40% | +12.8% | -11.5% | 10 |
| Oct | +3.63% | -1.07% | 40% | +34.0% | -18.8% | 10 |
| Nov | +5.60% | +6.04% | 78% | +22.5% | -9.2% | 9 |
| Dec | -4.16% | -6.55% | 40% | +22.8% | -19.3% | 10 |
Monthly returns heat map — HOG
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -3.4 | -9.1 | 12.3 | 18.1 | 1.2 | 1.2 | 0.3 | 12.5 | -11.5 | 27.8 | 4.6 | +59.4% | |
| 2025 | -10.2 | -4.8 | -2.0 | -11.2 | 8.0 | -2.5 | 3.1 | 19.7 | -4.2 | -3.3 | -9.2 | -16.3 | -32.0% |
| 2024 | -11.9 | 11.8 | 20.6 | -21.4 | 4.3 | -6.5 | 11.8 | -0.2 | 2.9 | -17.1 | 5.3 | -10.4 | -18.2% |
| 2023 | 10.7 | 3.3 | -20.1 | -2.3 | -16.1 | 13.2 | 9.7 | -12.6 | -2.0 | -18.8 | 11.7 | 22.8 | -11.4% |
| 2022 | -8.3 | 19.5 | -4.6 | -7.5 | -3.5 | -10.0 | 19.4 | 2.0 | -9.6 | 23.3 | 9.6 | -11.7 | +10.4% |
| 2021 | 9.2 | -11.0 | 12.4 | 20.6 | 0.2 | -5.5 | -13.5 | -0.2 | -7.4 | -0.3 | 0.4 | 2.9 | +2.7% |
| 2020 | -10.2 | -8.8 | -37.9 | 15.3 | -2.2 | 11.4 | 9.5 | 6.5 | -11.4 | 34.0 | 22.5 | -8.9 | -1.3% |
| 2019 | 8.0 | 0.7 | -3.9 | 4.4 | -12.1 | 9.5 | -0.1 | -10.8 | 12.8 | 8.2 | -6.5 | 2.2 | +9.0% |
| 2018 | -4.8 | -6.4 | -5.5 | -4.1 | -0.1 | 2.4 | 1.9 | -0.6 | 6.3 | -15.6 | 10.7 | -19.3 | -32.9% |
| 2017 | -2.2 | -1.2 | 7.3 | -6.1 | -6.7 | 1.9 | -9.9 | -3.4 | 2.5 | -1.8 | 6.0 | 1.4 | -12.8% |
| 2016 | -4.2 |