Seasonality
KDP seasonality — Keurig Dr Pepper
Over the last 11 years, KDP's strongest month on average has been November (+3.5%) and its weakest July (-6.1%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +2.18% | -0.34% | 40% | +23.0% | -5.6% | 10 |
| Feb | -0.43% | -2.17% | 40% | +10.3% | -7.6% | 10 |
| Mar | +0.92% | +2.10% | 70% | +12.6% | -13.0% | 10 |
| Apr | +2.62% | +2.63% | 70% | +11.7% | -7.3% | 10 |
| May | -0.45% | +0.36% | 50% | +5.5% | -7.1% | 10 |
| Jun | +0.71% | +1.10% | 60% | +9.0% | -4.7% | 10 |
| Jul | -6.06% | -0.02% | 50% | +9.5% | -80.3% | 10 |
| Aug | -1.38% | -1.33% | 30% | +6.8% | -10.9% | 10 |
| Sep | -3.97% | -4.50% | 30% | +2.4% | -12.3% | 10 |
| Oct | +3.22% | +4.36% | 60% | +18.1% | -12.1% | 10 |
| Nov | +3.54% | +3.85% | 67% | +13.2% | -5.8% | 9 |
| Dec | +1.07% | +2.46% | 60% | +8.4% | -7.8% | 10 |
Monthly returns heat map — KDP
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -2.0 | 10.3 | -13.0 | 11.7 | 2.1 | 9.0 | -4.9 | 2.4 | -4.8 | 18.1 | 2.2 | +30.8% | |
| 2025 | -0.1 | 4.4 | 2.1 | 1.1 | -2.7 | -1.8 | -1.2 | -10.9 | -12.3 | 6.5 | 2.7 | 0.4 | -12.8% |
| 2024 | -5.6 | -4.9 | 2.5 | 9.9 | 1.6 | -2.5 | 2.6 | 6.8 | 2.4 | -12.1 | -0.9 | -1.6 | -3.6% |
| 2023 | -1.1 | -2.1 | 2.1 | -7.3 | -4.8 | 0.5 | 8.8 | -1.1 | -6.2 | -3.9 | 4.1 | 5.5 | -6.6% |
| 2022 | 3.0 | 1.9 | -2.0 | -1.3 | -7.1 | 1.9 | 9.5 | -1.6 | -6.0 | 8.4 | -0.4 | -7.8 | -3.3% |
| 2021 | -0.6 | -4.0 | 12.6 | 4.3 | 3.1 | -4.7 | -0.1 | 1.3 | -4.2 | 5.7 | -5.8 | 8.4 | +15.2% |
| 2020 | -1.4 | -2.3 | -12.9 | 9.0 | 5.5 | 1.7 | 7.7 | -2.5 | -7.5 | -2.5 | 13.2 | 5.1 | +10.5% |
| 2019 | 6.2 | -7.6 | 11.2 | 3.9 | -3.0 | 2.5 | -2.6 | -3.1 | 0.1 | 3.1 | 9.9 | -6.4 | +12.9% |
| 2018 | 23.0 | -2.6 | 1.8 | 1.3 | -0.6 | 2.3 | -80.3 | -5.0 | 1.6 | 12.2 | 3.9 | -5.0 | -73.6% |
| 2017 | 0.6 | 2.5 | 4.8 | -6.4 | 1.3 | -1.8 | 0.1 | -0.1 | -2.8 | -3.2 | 5.3 | 7.6 | +7.0% |
| 2016 | 4.5 |