Seasonality
NOW seasonality — ServiceNow
Over the last 11 years, NOW's strongest month on average has been May (+7.6%) and its weakest September (-2.8%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +6.64% | +11.26% | 60% | +23.6% | -23.6% | 10 |
| Feb | -1.41% | -2.69% | 30% | +8.8% | -8.7% | 10 |
| Mar | -2.72% | -2.18% | 40% | +7.5% | -14.4% | 10 |
| Apr | +2.26% | +0.83% | 60% | +22.7% | -15.5% | 10 |
| May | +7.59% | +6.39% | 60% | +40.8% | -6.4% | 10 |
| Jun | +2.97% | +2.44% | 80% | +19.8% | -20.2% | 10 |
| Jul | +2.76% | +3.63% | 80% | +12.0% | -8.3% | 10 |
| Aug | +6.40% | +5.09% | 70% | +33.0% | -5.6% | 10 |
| Sep | -2.77% | -1.71% | 40% | +4.6% | -13.1% | 10 |
| Oct | +1.04% | +3.34% | 60% | +12.1% | -21.6% | 10 |
| Nov | +3.56% | +2.34% | 56% | +17.9% | -11.6% | 9 |
| Dec | -1.40% | -0.02% | 50% | +6.0% | -10.6% | 10 |
Monthly returns heat map — NOW
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -23.6 | -7.7 | -3.2 | -15.5 | 40.8 | -20.2 | 12.0 | 33.0 | -9.4 | -21.6 | -3.0 | -33.4% | |
| 2025 | -3.9 | -8.7 | -14.4 | 20.0 | 5.9 | 1.7 | -8.3 | -2.7 | 0.3 | -0.1 | -11.6 | -5.7 | -27.8% |
| 2024 | 8.3 | 0.8 | -1.2 | -9.1 | -5.2 | 19.8 | 3.5 | 5.0 | 4.6 | 4.3 | 12.5 | 1.0 | +50.0% |
| 2023 | 17.2 | -5.0 | 7.5 | -1.1 | 18.6 | 3.2 | 3.7 | 1.0 | -5.1 | 4.1 | 17.9 | 3.0 | +82.0% |
| 2022 | -9.8 | -1.0 | -4.0 | -14.2 | -2.2 | 1.7 | -6.1 | -2.7 | -13.1 | 11.4 | -1.1 | -6.7 | -40.2% |
| 2021 | -1.3 | -1.8 | -6.2 | 1.2 | -6.4 | 16.0 | 7.0 | 9.5 | -3.3 | 12.1 | -7.2 | 0.2 | +17.9% |
| 2020 | 19.8 | -3.6 | -12.1 | 22.7 | 10.3 | 4.4 | 8.4 | 9.8 | 0.6 | 2.6 | 7.4 | 3.0 | +95.0% |
| 2019 | 23.6 | 8.8 | 2.9 | 10.2 | -3.5 | 4.8 | 1.0 | -5.6 | -3.0 | -2.6 | 14.5 | -0.2 | +58.6% |
| 2018 | 14.2 | 8.2 | 2.8 | 0.4 | 6.9 | -2.9 | 2.0 | 11.6 | -0.4 | -7.5 | 2.3 | -3.9 | +36.5% |
| 2017 | 21.9 | -4.1 | 0.6 | 8.0 | 10.8 | 1.3 | 4.2 | 5.2 | 1.1 | 7.5 | -2.7 | 6.0 | +75.4% |
| 2016 | -10.6 |