Seasonality
ROKU seasonality — Roku, Inc.
Over the last 10 years, ROKU's strongest month on average has been November (+22.0%) and its weakest March (-10.2%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +4.55% | -3.93% | 44% | +46.7% | -28.1% | 9 |
| Feb | +1.90% | +0.91% | 67% | +47.5% | -28.2% | 9 |
| Mar | -10.21% | -10.22% | 22% | +3.1% | -23.7% | 9 |
| Apr | +1.68% | -1.43% | 44% | +38.6% | -25.8% | 9 |
| May | +7.99% | +3.54% | 78% | +42.2% | -9.7% | 9 |
| Jun | +9.01% | +6.41% | 89% | +32.5% | -13.4% | 9 |
| Jul | +9.59% | +6.57% | 67% | +50.5% | -20.2% | 9 |
| Aug | +9.67% | +8.22% | 78% | +46.5% | -17.7% | 9 |
| Sep | -3.50% | -2.96% | 44% | +22.8% | -32.8% | 9 |
| Oct | -2.14% | -2.11% | 40% | +44.6% | -23.9% | 10 |
| Nov | +22.01% | +7.72% | 67% | +115.4% | -26.7% | 9 |
| Dec | -3.75% | +0.26% | 56% | +17.9% | -31.4% | 9 |
Monthly returns heat map — ROKU
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -12.2 | 3.4 | -3.9 | 23.2 | 11.7 | 6.1 | 5.0 | 8.2 | -3.0 | 1.9 | 3.5 | +48.0% | |
| 2025 | 11.3 | 0.9 | -15.7 | -3.2 | 6.3 | 21.3 | 7.1 | 2.5 | 3.7 | 6.0 | -8.8 | 12.1 | +45.9% |
| 2024 | -3.9 | -28.2 | 3.1 | -11.5 | -0.5 | 4.4 | -2.9 | 16.4 | 10.2 | -14.2 | 7.7 | 7.7 | -18.9% |
| 2023 | 41.3 | 12.5 | 1.8 | -14.6 | 3.5 | 9.9 | 50.5 | -15.7 | -13.1 | -15.6 | 74.9 | -12.0 | +125.2% |
| 2022 | -28.1 | -14.9 | -10.2 | -25.8 | 2.1 | -13.4 | -20.2 | 3.8 | -17.1 | -1.5 | 6.9 | -31.4 | -82.2% |
| 2021 | 17.2 | 1.7 | -17.6 | 5.3 | 1.1 | 32.5 | -6.7 | -17.7 | -11.1 | -2.7 | -25.4 | 0.3 | -31.3% |
| 2020 | -9.7 | -6.0 | -23.0 | 38.6 | -9.7 | 6.4 | 32.9 | 12.0 | 8.8 | 7.2 | 45.0 | 13.1 | +148.0% |
| 2019 | 46.7 | 47.5 | -2.7 | -1.4 | 42.2 | 0.2 | 14.1 | 46.5 | -32.8 | 44.6 | 8.9 | -16.5 | +337.0% |
| 2018 | -21.6 | 0.4 | -23.7 | 4.6 | 15.1 | 13.8 | 6.6 | 31.0 | 22.8 | -23.9 | -26.7 | -24.8 | -40.8% |
| 2017 | -23.2 | 115.4 | 17.9 |