Seasonality
SBH seasonality — Sally Beauty Holdings, Inc.
Over the last 11 years, SBH's strongest month on average has been November (+13.3%) and its weakest March (-4.5%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +0.05% | -3.00% | 50% | +24.4% | -15.9% | 10 |
| Feb | -1.91% | +1.95% | 70% | +6.6% | -19.0% | 10 |
| Mar | -4.51% | -2.74% | 30% | +25.0% | -35.0% | 10 |
| Apr | -1.79% | -3.56% | 30% | +20.2% | -12.6% | 10 |
| May | +0.33% | -2.50% | 50% | +34.3% | -20.9% | 10 |
| Jun | -0.74% | +3.54% | 60% | +12.4% | -21.4% | 10 |
| Jul | +0.61% | +2.93% | 60% | +7.2% | -14.3% | 10 |
| Aug | +3.57% | -2.81% | 40% | +42.3% | -15.1% | 10 |
| Sep | +0.38% | +2.11% | 60% | +21.8% | -22.1% | 10 |
| Oct | -2.23% | -3.42% | 40% | +10.5% | -11.6% | 10 |
| Nov | +13.35% | +13.76% | 78% | +37.4% | -7.5% | 9 |
| Dec | +0.70% | -0.05% | 50% | +37.3% | -25.0% | 10 |
Monthly returns heat map — SBH
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 6.7 | 5.6 | -13.8 | 2.4 | -6.3 | 6.5 | 5.9 | 9.4 | 0.2 | 10.5 | 0.9 | +28.4% | |
| 2025 | 4.0 | -17.0 | 0.1 | -9.9 | 7.0 | 6.3 | 5.2 | 42.3 | 17.5 | -7.2 | 5.0 | -10.1 | +36.5% |
| 2024 | -7.2 | 2.5 | -1.7 | -12.6 | 12.3 | -11.9 | 6.7 | 14.0 | 4.0 | -4.2 | 7.2 | -25.0 | -21.3% |
| 2023 | 24.4 | 3.3 | -3.2 | -8.7 | -20.9 | 9.7 | -3.1 | -15.1 | -17.5 | 1.4 | 13.8 | 37.3 | +6.1% |
| 2022 | -7.0 | 0.6 | -9.6 | -3.3 | 0.3 | -21.4 | 7.2 | 16.4 | -15.3 | 0.9 | -7.5 | 6.5 | -32.2% |
| 2021 | 15.8 | 6.6 | 25.0 | -0.3 | 8.7 | 1.2 | -14.3 | -1.7 | -9.4 | -9.4 | 28.4 | -5.8 | +41.6% |
| 2020 | -15.9 | -19.0 | -35.0 | 20.2 | 34.3 | -3.9 | -7.3 | -3.9 | -22.1 | -3.7 | 37.4 | 13.4 | -28.6% |
| 2019 | 1.0 | 4.9 | 1.9 | -3.9 | -14.2 | -12.1 | 3.0 | -11.0 | 21.8 | 4.1 | 18.9 | -1.0 | +7.0% |
| 2018 | -11.5 | 1.4 | -2.3 | 5.1 | -12.4 | 5.9 | 2.9 | -6.6 | 19.4 | -3.1 | 18.5 | -19.2 | -9.1% |
| 2017 | -9.9 | -8.1 | -6.5 | -7.0 | -5.3 | 12.4 | -0.1 | -8.1 | 5.3 | -11.6 | -1.5 | 10.0 | -29.0% |
| 2016 | 0.9 |