Seasonality
SBUX seasonality — Starbucks
Over the last 11 years, SBUX's strongest month on average has been November (+8.4%) and its weakest March (-3.2%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +0.93% | -0.81% | 40% | +18.0% | -15.9% | 10 |
| Feb | +1.37% | +2.50% | 70% | +11.6% | -7.5% | 10 |
| Mar | -3.17% | +0.13% | 50% | +5.8% | -16.2% | 10 |
| Apr | +1.61% | +3.68% | 60% | +17.6% | -18.4% | 10 |
| May | -1.64% | -1.05% | 40% | +5.9% | -14.6% | 10 |
| Jun | -1.14% | -2.25% | 40% | +10.2% | -13.8% | 10 |
| Jul | +3.93% | +3.49% | 80% | +12.9% | -7.4% | 10 |
| Aug | +2.90% | +1.29% | 60% | +21.3% | -4.1% | 10 |
| Sep | -2.72% | -3.08% | 40% | +6.3% | -11.6% | 10 |
| Oct | +0.76% | +1.14% | 70% | +10.3% | -4.4% | 10 |
| Nov | +8.37% | +7.65% | 100% | +18.0% | +1.0% | 9 |
| Dec | -1.02% | -3.12% | 30% | +9.1% | -10.9% | 10 |
Monthly returns heat map — SBUX
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 9.2 | 6.6 | -8.6 | 17.6 | -5.9 | 3.1 | 3.0 | 0.9 | -11.6 | 10.3 | 1.7 | +25.2% | |
| 2025 | 18.0 | 7.5 | -15.3 | -18.4 | 4.9 | 9.2 | -2.7 | -1.1 | -4.1 | -4.4 | 7.7 | -3.3 | -7.7% |
| 2024 | -3.1 | 2.0 | -3.7 | -3.2 | -9.3 | -3.0 | 0.1 | 21.3 | 3.1 | 0.2 | 4.9 | -10.9 | -5.0% |
| 2023 | 10.0 | -6.5 | 2.0 | 9.8 | -14.6 | 1.4 | 2.5 | -4.1 | -6.3 | 1.1 | 7.7 | -3.3 | -3.2% |
| 2022 | -15.9 | -6.6 | -0.9 | -17.9 | 5.2 | -2.7 | 11.0 | -0.8 | 0.2 | 2.8 | 18.0 | -2.9 | -15.2% |
| 2021 | -9.5 | 11.6 | 1.1 | 4.8 | -0.5 | -1.8 | 8.6 | -3.2 | -6.1 | -3.8 | 3.4 | 6.7 | +9.3% |
| 2020 | -3.5 | -7.5 | -16.2 | 16.7 | 1.6 | -5.6 | 4.0 | 10.4 | 1.7 | 1.2 | 12.7 | 9.1 | +21.7% |
| 2019 | 5.8 | 3.1 | 5.8 | 4.5 | -2.1 | 10.2 | 12.9 | 2.0 | -8.4 | -4.4 | 1.0 | 2.9 | +36.5% |
| 2018 | -1.1 | 0.5 | 1.4 | -0.6 | -1.6 | -13.8 | 7.2 | 2.0 | 6.3 | 2.5 | 14.5 | -3.5 | +12.1% |
| 2017 | -0.5 | 3.0 | 2.7 | 2.9 | 5.9 | -8.3 | -7.4 | 1.6 | -2.1 | 2.1 | 5.4 | -0.7 | +3.4% |
| 2016 | -4.2 |