Seasonality
SMPL seasonality — Simply Good Foods Company
Over the last 10 years, SMPL's strongest month on average has been November (+7.8%) and its weakest January (-6.9%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | -6.87% | -4.63% | 11% | +4.7% | -19.5% | 9 |
| Feb | +0.34% | -0.66% | 44% | +12.5% | -9.1% | 9 |
| Mar | -3.90% | -4.09% | 44% | +4.3% | -15.9% | 9 |
| Apr | +2.34% | +4.70% | 56% | +13.6% | -8.6% | 9 |
| May | -3.22% | -4.06% | 22% | +5.6% | -13.8% | 9 |
| Jun | +3.58% | +5.73% | 67% | +15.3% | -8.5% | 9 |
| Jul | +2.20% | +2.66% | 56% | +29.4% | -23.3% | 9 |
| Aug | +0.16% | -2.48% | 40% | +12.5% | -6.9% | 10 |
| Sep | -2.97% | -2.67% | 30% | +10.1% | -17.1% | 10 |
| Oct | +0.27% | -2.07% | 40% | +19.7% | -21.1% | 10 |
| Nov | +7.82% | +7.17% | 89% | +18.2% | -6.8% | 9 |
| Dec | +6.47% | +2.22% | 67% | +44.2% | -7.0% | 9 |
Monthly returns heat map — SMPL
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -6.5 | -9.1 | -15.9 | -6.8 | -13.8 | 15.3 | -23.3 | 12.5 | -17.1 | 18.6 | 7.1 | -40.0% | |
| 2025 | -2.5 | -0.7 | -8.6 | 4.7 | -4.4 | -8.5 | -3.6 | -6.0 | -13.3 | -21.1 | 0.6 | 2.0 | -48.5% |
| 2024 | -4.5 | -6.1 | -4.1 | 7.1 | 5.6 | -6.1 | -6.1 | -6.9 | 10.1 | -3.2 | 18.2 | -2.0 | -1.6% |
| 2023 | -4.5 | 5.5 | 3.9 | -8.6 | -0.5 | 1.1 | 5.8 | -6.8 | -4.3 | 8.0 | 3.9 | 2.2 | +4.1% |
| 2022 | -15.2 | 12.5 | -4.2 | 9.8 | -4.1 | -5.5 | -13.6 | -6.3 | 4.7 | 19.7 | 4.2 | -4.7 | -8.5% |
| 2021 | -9.0 | 2.2 | 4.3 | 13.6 | -0.1 | 5.7 | 2.7 | -5.0 | -3.2 | 15.0 | -6.8 | 12.4 | +32.6% |
| 2020 | -19.5 | -4.0 | -12.7 | -2.1 | -9.7 | 9.1 | 29.4 | 3.4 | -11.3 | -14.7 | 15.6 | 44.2 | +9.9% |
| 2019 | 4.7 | 3.4 | 0.6 | 9.1 | -4.3 | 12.1 | 13.1 | 8.8 | -2.2 | -15.3 | 12.6 | 3.3 | +51.0% |
| 2018 | -4.6 | -0.7 | 1.6 | -5.6 | 2.2 | 9.0 | 15.5 | 7.9 | 8.1 | -2.5 | 7.2 | -7.0 | +32.5% |
| 2017 | 0.0 | -1.2 | -1.6 | 14.9 | 7.7 |