Seasonality
SONO seasonality — Sonos, Inc.
Over the last 9 years, SONO's strongest month on average has been November (+14.7%) and its weakest March (-7.3%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | -2.68% | -8.71% | 38% | +20.9% | -18.3% | 8 |
| Feb | +7.36% | +6.34% | 62% | +48.9% | -15.9% | 8 |
| Mar | -7.30% | -2.08% | 38% | +3.0% | -26.5% | 8 |
| Apr | +0.97% | +6.48% | 62% | +20.5% | -19.1% | 8 |
| May | -3.89% | -4.77% | 38% | +11.6% | -31.3% | 8 |
| Jun | +2.48% | +0.19% | 50% | +34.7% | -18.5% | 8 |
| Jul | +3.39% | +2.48% | 50% | +22.6% | -8.5% | 8 |
| Aug | +1.87% | -1.50% | 50% | +33.8% | -32.0% | 8 |
| Sep | -2.25% | -6.31% | 44% | +14.7% | -18.6% | 9 |
| Oct | -2.86% | -2.46% | 44% | +16.0% | -20.8% | 9 |
| Nov | +14.67% | +8.36% | 75% | +52.3% | -3.4% | 8 |
| Dec | +0.89% | +0.79% | 50% | +13.5% | -20.0% | 8 |
Monthly returns heat map — SONO
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -18.3 | 7.3 | -13.0 | 10.7 | 6.4 | -14.3 | 8.3 | 6.4 | 14.7 | -9.6 | 1.5 | -6.5% | |
| 2025 | -8.3 | -4.1 | -19.3 | -13.7 | 11.6 | 5.2 | 0.0 | 28.8 | 13.5 | 8.7 | 8.1 | -5.4 | +16.8% |
| 2024 | -9.1 | 21.7 | 0.5 | -11.3 | -6.5 | -6.6 | -8.5 | -9.4 | 0.5 | 1.9 | 8.6 | 10.5 | -12.2% |
| 2023 | 9.1 | 5.4 | 1.0 | 7.8 | -31.3 | 12.4 | 5.0 | -19.6 | -6.3 | -16.5 | 40.1 | 13.5 | +1.4% |
| 2022 | -15.4 | 8.6 | 3.0 | -19.1 | -3.0 | -18.5 | 22.6 | -32.0 | -7.6 | 16.0 | 8.8 | -3.6 | -43.3% |
| 2021 | 11.8 | 48.9 | -3.8 | 6.8 | -7.6 | -4.8 | -5.2 | 19.0 | -18.6 | 0.8 | -3.0 | -5.8 | +27.4% |
| 2020 | -12.2 | -15.9 | -26.5 | 20.5 | 6.3 | 34.7 | 9.4 | -12.1 | 7.9 | -3.8 | 52.3 | 5.2 | +49.7% |
| 2019 | 20.9 | -13.0 | -0.4 | 6.1 | -7.0 | 11.7 | -4.3 | 33.8 | -7.6 | -2.5 | 5.9 | 12.8 | +59.1% |
| 2018 | -16.7 | -20.8 | -3.4 | -20.0 |