Seasonality
ULTA seasonality — Ulta Beauty
Over the last 11 years, ULTA's strongest month on average has been November (+9.7%) and its weakest March (-3.6%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +3.06% | +4.15% | 60% | +19.2% | -11.8% | 10 |
| Feb | +1.80% | +1.95% | 70% | +15.2% | -11.1% | 10 |
| Mar | -3.62% | +0.25% | 60% | +11.6% | -31.7% | 10 |
| Apr | +4.10% | +1.94% | 70% | +24.0% | -22.6% | 10 |
| May | +1.15% | +1.63% | 50% | +19.2% | -25.7% | 10 |
| Jun | -3.22% | -3.89% | 30% | +14.8% | -16.6% | 10 |
| Jul | -0.15% | -1.10% | 50% | +13.7% | -12.6% | 10 |
| Aug | -0.35% | +0.72% | 50% | +20.3% | -31.9% | 10 |
| Sep | +2.06% | +1.99% | 60% | +11.0% | -6.8% | 10 |
| Oct | -1.92% | -4.73% | 30% | +17.3% | -10.7% | 10 |
| Nov | +9.71% | +8.48% | 100% | +33.2% | +0.3% | 9 |
| Dec | +4.20% | +5.83% | 80% | +15.0% | -17.8% | 10 |
Monthly returns heat map — ULTA
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 7.0 | 5.8 | -23.7 | 2.8 | -5.3 | -11.4 | 13.7 | 4.7 | 1.7 | 17.3 | 3.9 | +9.9% | |
| 2025 | -5.2 | -11.1 | 0.1 | 7.9 | 19.2 | -0.8 | 10.1 | -4.3 | 11.0 | -4.9 | 3.6 | 12.3 | +39.1% |
| 2024 | 2.5 | 9.3 | -4.7 | -22.6 | -2.4 | -2.3 | -5.4 | -3.3 | 10.3 | -5.2 | 4.8 | 12.5 | -11.2% |
| 2023 | 9.6 | 0.9 | 5.2 | 1.1 | -25.7 | 14.8 | -5.5 | -6.7 | -3.8 | -4.5 | 11.7 | 15.0 | +4.5% |
| 2022 | -11.8 | 3.0 | 6.3 | -0.4 | 6.6 | -8.9 | 0.9 | 8.0 | -4.5 | 4.5 | 10.8 | 0.9 | +13.8% |
| 2021 | -2.6 | 15.2 | -4.1 | 6.5 | 4.9 | 0.1 | -2.9 | 15.3 | -6.8 | 1.8 | 4.5 | 7.4 | +43.6% |
| 2020 | 5.8 | -4.0 | -31.7 | 24.0 | 12.0 | -16.6 | -5.1 | 20.3 | -3.5 | -7.7 | 33.2 | 4.3 | +13.4% |
| 2019 | 19.2 | 7.0 | 11.6 | 0.1 | -4.5 | 4.0 | 0.7 | -31.9 | 5.4 | -7.0 | 0.3 | 8.2 | +3.4% |
| 2018 | -0.7 | -8.4 | 0.5 | 22.8 | -1.6 | -5.5 | 4.7 | 6.4 | 8.5 | -2.7 | 8.5 | -17.8 | +9.5% |
| 2017 | 6.8 | 0.4 | 4.3 | -1.3 | 8.3 | -5.7 | -12.6 | -12.0 | 2.3 | -10.7 | 9.9 | 0.9 | -12.3% |
| 2016 | -1.8 |