Seasonality
URBN seasonality — Urban Outfitters, Inc.
Over the last 11 years, URBN's strongest month on average has been November (+12.1%) and its weakest March (-5.3%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +0.14% | -2.44% | 40% | +14.8% | -7.8% | 10 |
| Feb | +1.44% | -1.76% | 40% | +23.6% | -8.2% | 10 |
| Mar | -5.33% | -4.11% | 40% | +9.7% | -39.4% | 10 |
| Apr | +1.77% | -1.04% | 50% | +21.8% | -10.3% | 10 |
| May | +1.31% | +3.22% | 60% | +32.4% | -24.4% | 10 |
| Jun | -0.23% | -0.17% | 50% | +7.5% | -11.3% | 10 |
| Jul | +4.90% | +5.17% | 80% | +12.2% | -9.8% | 10 |
| Aug | +0.48% | -1.69% | 40% | +42.3% | -21.1% | 10 |
| Sep | +0.59% | -1.98% | 40% | +20.0% | -12.0% | 10 |
| Oct | +4.65% | +4.25% | 70% | +21.4% | -9.6% | 10 |
| Nov | +12.13% | +14.64% | 67% | +35.5% | -10.6% | 9 |
| Dec | -1.90% | -3.26% | 40% | +12.7% | -17.6% | 10 |
Monthly returns heat map — URBN
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -5.9 | -6.6 | -4.3 | 11.0 | 3.3 | -2.5 | 4.7 | 8.8 | -5.3 | 18.8 | -6.6 | +12.5% | |
| 2025 | 1.0 | 5.0 | -9.9 | 0.7 | 32.4 | 3.8 | 3.8 | -10.9 | 6.5 | -9.6 | 14.6 | 1.6 | +37.1% |
| 2024 | 6.5 | 9.3 | 4.5 | -10.3 | 7.1 | -1.6 | 12.2 | -21.1 | 5.5 | -6.2 | 35.5 | 12.6 | +53.8% |
| 2023 | 14.8 | -1.6 | 2.9 | -2.4 | 13.9 | 7.5 | 9.8 | -8.7 | -1.6 | 5.9 | 3.1 | -0.0 | +49.6% |
| 2022 | -2.2 | -4.2 | -8.7 | -5.2 | -11.6 | -11.3 | 9.8 | -1.7 | -2.4 | 21.4 | 21.3 | -17.6 | -18.8% |
| 2021 | 7.2 | 23.6 | 9.7 | -3.5 | 9.1 | 5.3 | -9.8 | -11.2 | -10.1 | 7.5 | -0.8 | -7.3 | +14.7% |
| 2020 | -7.8 | -8.2 | -39.4 | 21.8 | -2.3 | -10.2 | 8.7 | 42.3 | -11.6 | 7.3 | 22.6 | -6.5 | -7.8% |
| 2019 | -2.7 | -4.5 | -3.9 | 0.3 | -24.4 | 1.2 | 4.7 | -1.7 | 20.0 | 2.2 | -10.6 | 8.2 | -16.4% |
| 2018 | -2.7 | 3.5 | 4.7 | 9.0 | 3.1 | 7.2 | -0.3 | 4.7 | -12.0 | -3.5 | -3.5 | -12.8 | -5.3% |
| 2017 | -6.8 | -1.9 | -8.7 | -3.7 | -17.5 | -1.8 | 5.7 | 4.3 | 16.9 | 2.6 | 26.9 | 12.7 | +23.1% |
| 2016 | -9.9 |