Seasonality
WSM seasonality — Williams-Sonoma, Inc.
Over the last 11 years, WSM's strongest month on average has been November (+7.0%) and its weakest December (-2.3%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | +6.55% | +3.76% | 50% | +26.6% | -5.1% | 10 |
| Feb | -0.33% | +0.64% | 60% | +21.8% | -11.0% | 10 |
| Mar | +1.59% | -1.26% | 50% | +36.5% | -31.9% | 10 |
| Apr | +1.06% | -1.46% | 30% | +45.4% | -10.0% | 10 |
| May | +5.32% | +2.29% | 60% | +34.6% | -10.0% | 10 |
| Jun | +2.31% | +0.33% | 50% | +14.5% | -13.3% | 10 |
| Jul | +5.80% | +4.41% | 60% | +30.2% | -5.0% | 10 |
| Aug | +3.38% | +0.67% | 60% | +23.1% | -13.2% | 10 |
| Sep | +1.17% | +3.18% | 60% | +15.3% | -20.8% | 10 |
| Oct | -0.37% | +0.14% | 50% | +10.9% | -13.4% | 10 |
| Nov | +7.05% | +3.91% | 56% | +28.2% | -7.4% | 9 |
| Dec | -2.31% | -1.24% | 40% | +7.7% | -13.2% | 10 |
Monthly returns heat map — WSM
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 14.6 | 0.5 | -11.3 | -0.6 | 12.3 | 14.5 | -1.9 | -0.2 | -0.1 | 10.9 | 0.5 | +42.3% | |
| 2025 | 14.1 | -7.9 | -18.8 | -2.3 | 4.7 | 1.0 | 14.5 | 0.6 | 3.9 | -0.6 | -7.4 | -0.8 | -3.6% |
| 2024 | -4.2 | 21.8 | 34.8 | -9.7 | 2.2 | -3.7 | 9.6 | -13.2 | 15.3 | -13.4 | 28.2 | 7.7 | +83.5% |
| 2023 | 17.4 | -7.4 | -2.6 | -0.5 | -6.2 | 10.2 | 10.8 | 1.9 | 10.1 | -3.3 | 24.8 | 7.6 | +75.6% |
| 2022 | -5.1 | -9.8 | 0.1 | -10.0 | -2.0 | -13.3 | 30.2 | 3.0 | -20.8 | 5.1 | -5.6 | -1.7 | -32.0% |
| 2021 | 26.6 | 1.8 | 36.5 | -4.7 | -0.7 | -5.8 | -5.0 | 23.1 | -5.0 | 4.7 | 4.9 | -13.2 | +66.1% |
| 2020 | -4.6 | -11.0 | -31.9 | 45.4 | 34.6 | -1.4 | 6.2 | 0.7 | 3.0 | 0.8 | 20.0 | -7.0 | +38.7% |
| 2019 | 7.9 | 6.8 | -3.2 | 1.6 | 2.3 | 11.1 | 2.6 | -1.3 | 3.3 | -1.8 | 3.9 | 5.8 | +45.6% |
| 2018 | -0.9 | 1.0 | 1.9 | -9.4 | 15.8 | 10.8 | -4.7 | 20.1 | -6.4 | -9.7 | -4.6 | -10.9 | -2.4% |
| 2017 | -0.4 | 0.8 | 10.3 | 0.8 | -10.0 | -0.3 | -4.3 | -0.9 | 8.4 | 3.5 | -0.8 | 1.1 | +6.8% |
| 2016 | -11.7 |