Seasonality
YUM seasonality — Yum! Brands
Over the last 11 years, YUM's strongest month on average has been November (+6.0%) and its weakest September (-2.6%).
Average return by month
Month-by-month statistics
| Month | Avg | Median | Up % | Best | Worst | Yrs |
|---|---|---|---|---|---|---|
| Jan | -0.09% | +2.07% | 60% | +5.0% | -9.9% | 10 |
| Feb | +1.31% | +0.12% | 50% | +19.8% | -15.6% | 10 |
| Mar | -1.68% | +0.40% | 60% | +5.6% | -23.2% | 10 |
| Apr | +5.17% | +2.79% | 80% | +26.1% | -4.4% | 10 |
| May | -1.29% | -2.33% | 40% | +10.5% | -8.5% | 10 |
| Jun | +0.71% | -0.80% | 50% | +8.1% | -6.5% | 10 |
| Jul | +2.51% | +1.52% | 70% | +14.2% | -4.1% | 10 |
| Aug | +0.85% | +1.67% | 70% | +9.6% | -9.2% | 10 |
| Sep | -2.58% | -3.81% | 30% | +4.6% | -11.1% | 10 |
| Oct | +0.14% | +0.30% | 50% | +14.0% | -10.3% | 10 |
| Nov | +6.03% | +5.93% | 78% | +13.4% | -1.7% | 9 |
| Dec | +1.20% | -0.21% | 40% | +13.0% | -3.4% | 10 |
Monthly returns heat map — YUM
price return, %| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 2.8 | 8.1 | -7.5 | 2.7 | -7.3 | 8.1 | -4.1 | 0.0 | -11.1 | 14.0 | 3.7 | +6.5% | |
| 2025 | -2.7 | 19.8 | 0.6 | -4.4 | -4.3 | 3.0 | -2.7 | 2.0 | 3.4 | -9.1 | 10.8 | -1.3 | +12.8% |
| 2024 | -0.9 | 6.9 | 0.2 | 1.9 | -2.7 | -3.6 | 0.3 | 1.6 | 3.5 | -6.1 | 5.9 | -3.4 | +2.7% |
| 2023 | 1.9 | -2.6 | 3.9 | 6.4 | -8.5 | 7.7 | -0.6 | -6.0 | -3.4 | -3.3 | 3.9 | 4.1 | +2.0% |
| 2022 | -9.9 | -2.1 | -3.3 | -1.3 | 3.8 | -6.5 | 8.0 | -9.2 | -4.4 | 11.2 | 8.8 | -0.5 | -7.8% |
| 2021 | -6.5 | 2.0 | 4.5 | 10.5 | 0.4 | -4.1 | 14.2 | -0.3 | -6.7 | 2.1 | -1.7 | 13.0 | +27.9% |
| 2020 | 5.0 | -15.6 | -23.2 | 26.1 | 3.8 | -3.1 | 4.8 | 5.3 | -4.8 | 2.2 | 13.4 | 2.6 | +7.8% |
| 2019 | 2.2 | 0.6 | 5.6 | 4.6 | -1.9 | 8.1 | 1.7 | 3.8 | -2.9 | -10.3 | -1.0 | 0.1 | +9.6% |
| 2018 | 3.6 | -3.8 | 4.6 | 2.3 | -6.6 | -3.8 | 1.4 | 9.6 | 4.6 | -0.6 | 2.0 | -0.3 | +12.6% |
| 2017 | 3.5 | -0.3 | -2.2 | 2.9 | 10.5 | 1.5 | 2.3 | 1.8 | -4.2 | 1.1 | 12.1 | -2.2 | +28.9% |
| 2016 | -0.1 |