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AI brief of an SEC Form 8-K · Brown–Forman (BF-B)

Brown-Forman names Jim Peters CFO, effective March 31, succeeding Leanne Cunningham

Neutral Impact 4 of 5 leadership Written later

Brown-Forman said Jim Peters, former Executive Vice President and Chief Financial and Administrative Officer at Whirlpool, will become its Executive Vice President and Chief Financial Officer effective March 31, 2026. He succeeds Leanne Cunningham, who retires effective May 1, 2026, and reports to CEO Lawson Whiting. The filing discloses no financial results, so the change is a leadership transition rather than a change in company performance.

Key points

  • Jim Peters becomes EVP and CFO effective March 31, 2026; Leanne Cunningham retires effective May 1, 2026
  • Peters' disclosed pay includes a $825,000 annual base salary and a $825,000 short-term incentive target
  • Peters' one-time new hire RSU award has a grant date value of $900,000, expected to be granted in July 2026

The filing

CompanyBrown–Forman (BF-B)
Form8-K, current report
Filed with the SECMar 16, 2026, 9:02 AM ET
Accession number0000014693-26-000012

Items reported: 5.02 Director / Officer Change7.01 Regulation FD Disclosure

Read the filing on SEC.gov ↗

Written by AI on Nov 8, 2026, 1:12 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on March 16, 2026.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.