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AI brief of an SEC Form 8-K · Celsius (CELH)

Celsius Holdings COO Eric Hanson departs; Tyler Bohannon named chief commercial officer

Neutral Impact 3 of 5 leadership Written later

Celsius Holdings said its President and Chief Operating Officer, Eric Hanson, has departed the company effective August 10, 2026, and that he is eligible for severance under the Executive Severance Pay Plan, subject to plan conditions. The company also named Tyler Bohannon Chief Commercial Officer and created a Chief Business Transformation Officer role for Tony Guilfoyle, reshaping senior leadership as it pursues its total energy portfolio strategy. The filing includes no financial results or guidance, so its direct effect on shareholders is limited to the leadership change.

Key points

  • Eric Hanson, President and Chief Operating Officer, departed effective August 10, 2026, and is eligible for severance under the Executive Severance Pay Plan, subject to conditions
  • Tyler Bohannon, previously EVP of North American Sales since February 2025, was appointed Chief Commercial Officer effective August 10, 2026
  • Tony Guilfoyle, former Chief Customer Officer, was appointed to the newly created role of Chief Business Transformation Officer effective July 1, 2026

The filing

CompanyCelsius (CELH)
Form8-K, current report
Filed with the SECAug 10, 2026, 4:16 PM ET
Accession number0001193125-26-342430

Items reported: 5.02 Director / Officer Change7.01 Regulation FD Disclosure

Read the filing on SEC.gov ↗

Written by AI on Nov 8, 2026, 1:17 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on August 10, 2026.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.