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AI brief of an SEC Form 8-K · Celsius (CELH)

Celsius Q1 revenue falls 7% to $329.3 million; diluted EPS $0.15 vs. $0.27

Negative Impact 3 of 5 earnings Written later

Celsius Holdings reported first quarter 2025 revenue of $329.3 million, down 7% from $355.7 million a year earlier, and net income of $44.4 million, down 43%. The company said first-quarter revenue was affected by the timing of U.S. distributor incentives and retail promotional allowances, and it closed its Alani Nu acquisition on April 1, 2025. The filing does not include updated financial guidance.

Key points

  • Revenue was $329.3 million, down 7%; North America fell 10% to $306.5 million and International rose 41% to $22.8 million.
  • Diluted EPS was $0.15 versus $0.27; adjusted diluted EPS was $0.18 versus $0.27, excluding acquisition costs.
  • Gross margin rose 110 basis points to 52.3%, while SG&A increased 22% to $120.3 million, driven mainly by acquisition-related professional services.
  • The Alani Nu acquisition closed April 1, 2025; the company said the brand surpassed $1 billion in trailing 52-week retail sales.

The filing

CompanyCelsius (CELH)
Form8-K, current report
Filed with the SECMay 6, 2025, 6:58 AM ET
Accession number0001341766-25-000081

Items reported: 2.02 Results of Operations7.01 Regulation FD Disclosure

Read the filing on SEC.gov ↗

Written by AI on Nov 8, 2026, 1:17 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on May 06, 2025.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.