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AI brief of an SEC Form 8-K · Traeger, Inc. (COOK)

Traeger cuts FY26 revenue outlook; Q2 sales fall 17.4% to $120.2 million

Negative Impact 4 of 5 guidance Written later

Traeger reported second-quarter 2026 revenue down 17.4% to $120.2 million and a net loss of $8.6 million, wider than the prior year's $7.4 million. The company lowered its full-year fiscal 2026 revenue guidance to $435 million to $465 million, citing MEATER softness and near-term channel effects, while keeping Adjusted EBITDA guidance unchanged at $57 million to $67 million.

Key points

  • Q2 revenue fell 17.4% to $120.2 million, with grill revenue down 17.0% to $61.6 million and accessories down 26.2% to $25.8 million.
  • Net loss was $8.6 million, or $3.12 per diluted share, versus $7.4 million, or $2.77 per share, a year earlier; Adjusted EBITDA rose 21.0% to $17.3 million.
  • FY26 revenue guidance was cut to $435 million to $465 million from $465 million to $485 million; Adjusted EBITDA guidance is unchanged at $57 million to $67 million.
  • Gross margin guidance was raised to 40.0% to 41.0% from 39.5% to 40.5%, and free cash flow is expected to be at least $30 million.

The filing

CompanyTraeger, Inc. (COOK)
Form8-K, current report
Filed with the SECAug 5, 2026, 4:07 PM ET
Accession number0001628280-26-053336

Items reported: 2.02 Results of Operations

Read the filing on SEC.gov ↗

Written by AI on Nov 9, 2026, 11:44 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on August 05, 2026.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.