Five Below names Winnie Park CEO effective December 16, 2024
Five Below appointed Winnie Park as President and Chief Executive Officer, effective December 16, 2024, and expanded its board to twelve members with her as a director. Kenneth Bull, interim CEO since July 15, 2024, will remain Chief Operating Officer, and Thomas Vellios was named Executive Chairman, which sets the new leadership structure and pay terms for shareholders to track.
Key points
- Winnie Park, 53, was previously CEO of Forever 21 from January 2022 and CEO of Paper Source, Inc. from 2015 to 2021.
- Park's offer letter provides a $1.1 million annual base salary, a target short-term incentive of 125% of base salary, and a $1 million initial equity grant.
- Vellios's offer letter sets $165,000 in annual base compensation and a $3 million RSU award vesting after one year, plus travel expense reimbursement up to $500,000.
- Park's 2025 equity awards have an aggregate grant value of $4 million.
The filing
Written by AI (Anthropic Claude, claude-haiku-5-5) on Nov 8, 2026, 1:12 AM ET, from the text of the filing and its press-release exhibits only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on December 04, 2024.
Briefs are written by AI from the filing text (each brief's own page names the model) and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the model's reading of the filing for shareholders, not a price forecast. Not investment advice.