AI brief of an SEC Form 8-K · Freshpet (FRPT)

Freshpet grants retention RSU awards to CEO Billy Cyr, President Scott Morris

Neutral Impact 2 of 5 leadership Written later

Freshpet's compensation committee approved retention restricted stock unit (RSU) grants to CEO Billy Cyr, President and Co-Founder Scott Morris, and Chief Human Resources Officer Thembeka Machaba, effective January 3, 2025. The grants combine time-based vesting with performance-based awards tied to three-year fiscal 2025-2027 net sales and Adjusted EBITDA margin goals, and the company said the awards are intended to retain these executives.

Key points

  • Grant date value: $8 million for Cyr, $4 million for Morris, and $2,043,750 for Machaba
  • Time-based RSUs vest one-third on each of the first, second and third anniversaries of the January 3, 2025 grant date, subject to continued employment
  • Performance-based RSUs vest based 50% on cumulative net sales and 50% on Adjusted EBITDA margin for FY 2025-2027, with 80% to 120% of target possible
  • Full award agreements will be filed with the company's next Form 10-Q

The filing

CompanyFreshpet (FRPT)
Form8-K, current report
Filed with the SECJan 7, 2025, 7:57 PM ET
Accession number0000929638-25-000089

Items reported: 5.02 Director / Officer Change

Read the filing on SEC.gov ↗

Written by AI on Nov 8, 2026, 1:49 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on January 07, 2025.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.