AI brief of an SEC Form 8-K · Harley-Davidson (HOG)

Harley-Davidson Q1 EPS falls 38% to $1.07; withdraws 2025 outlook

Negative Impact 4 of 5 earnings Written later

Harley-Davidson reported first quarter 2025 revenue of $1,329 million, down 23% from a year earlier, and operating income of $160 million, down 39%. Diluted earnings per share were $1.07 compared with $1.72 a year ago. The company also withdrew its full-year 2025 financial outlook issued February 5, 2025, citing the uncertain global tariff situation and macroeconomic conditions, which removes the company's guidance for the year for shareholders.

Key points

  • Revenue $1,329 million, down 23%; operating income $160 million, down 39%
  • Diluted EPS $1.07 versus $1.72; net income attributable to HDI $133 million versus $235 million
  • Global motorcycle retail sales down 21%; U.S. retail sales down 24% in North America
  • Full-year 2025 financial outlook from February 5, 2025 withdrawn

The filing

CompanyHarley-Davidson (HOG)
Form8-K, current report
Filed with the SECMay 1, 2025, 6:50 AM ET
Accession number0000793952-25-000108

Items reported: 2.02 Results of Operations

Read the filing on SEC.gov ↗

Written by AI (Anthropic Claude, claude-haiku-5-5) on Nov 8, 2026, 1:38 AM ET, from the text of the filing and its press-release exhibits only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on May 01, 2025.

Briefs are written by AI from the filing text (each brief's own page names the model) and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the model's reading of the filing for shareholders, not a price forecast. Not investment advice.