Flash FinanceUS
Market closed · weekend S&P 5007,376.86+0.31% Nasdaq24,579.42+1.09% Dow 3051,285.73-0.46% Russell 20002,754.11+0.89% Nasdaq-10026,989.99+1.35% MidCap 4003,602.50+0.56% SmallCap 6001,673.98+0.05% VIX25.64-9.01% 10Y Yield4.86+0.45% Close of Nov 06, 2026
AI brief of an SEC Form 8-K · Harley-Davidson (HOG)

Harley-Davidson names Arthur Starrs CEO effective October 1, succeeding Jochen Zeitz

Neutral Impact 4 of 5 leadership Written later

Harley-Davidson's board appointed Arthur Starrs, current CEO of Topgolf, as President and CEO and a director effective October 1, 2025. Current CEO and Chairman Jochen Zeitz is retiring and resigning from the board on the same date, and director Troy Alstead will become Chairman; the filing does not report any financial results or guidance.

Key points

  • Arthur Starrs, 48, becomes President and CEO and a board member effective October 1, 2025; he has not yet been named to any board committee
  • Starrs' offer letter sets a $1,200,000 base salary, a 150% of salary target cash incentive beginning in 2026, and a $2,000,000 one-time cash award repayable if he resigns within 12 months
  • Starrs will receive a $4,500,000 one-time RSU award and a pro-rated 2025 RSU award valued at $1,625,000, plus annual LTIP grants valued at $6,500,000 beginning February 2026
  • Zeitz remains an employee as a Senior Advisor through February 2026 and says his retirement does not reflect any dispute with the Company

The filing

CompanyHarley-Davidson (HOG)
Form8-K, current report
Filed with the SECAug 4, 2025, 6:55 AM ET
Accession number0000793952-25-000166

Items reported: 5.02 Director / Officer Change

Read the filing on SEC.gov ↗

Written by AI (Anthropic Claude, claude-haiku-5-5) on Nov 8, 2026, 1:38 AM ET, from the text of the filing and its press-release exhibits only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on August 04, 2025.

Briefs are written by AI from the filing text (each brief's own page names the model) and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the model's reading of the filing for shareholders, not a price forecast. Not investment advice.