Vail Resorts names lululemon executive Celeste Burgoyne as Chief Revenue Officer
Vail Resorts appointed Celeste Burgoyne, currently President, Americas and Global Guest Innovation at lululemon, as Executive Vice President and Chief Revenue Officer, effective January 26, 2026. The filing sets out her pay package, including a $900,000 base salary and a $700,000 sign-on bonus, and describes severance terms that would apply if she is terminated without cause.
Key points
- Effective date of appointment is January 26, 2026; she will oversee marketing, the guest journey and digital experience, and be directly responsible for the majority of Vail Resorts' revenue.
- Initial base salary of $900,000, a one-time sign-on cash bonus of $700,000, and a Sign-On Grant of RSUs valued at $2,150,000 plus $2,834,000.
- Target annual incentive of 75% of base salary and a target annual long-term incentive grant of approximately $3,425,000.
- Severance of the greater of policy amounts or 12 months of base salary, subject to a general release of claims.
The filing
Written by AI on Nov 8, 2026, 1:05 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on November 21, 2025.
Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.