Natural Health Trends Q2 revenue falls 23% to $7.6 million; swings to net loss
Natural Health Trends reported second-quarter 2026 revenue of $7.6 million, down 23% from $9.8 million a year earlier, and a net loss of $451,000 ($0.05 per diluted share), compared with net income of $15,000 in the second quarter of 2025. The company cited cautious consumer spending in China, regulatory uncertainty, and conduct by certain members that violated Hong Kong policies, which it said adversely affected revenue and operating results. The Board also authorized resuming share repurchases, with $15.9 million remaining under the program.
Key points
- Q2 2026 revenue of $7.6 million, down 23% from $9.8 million in Q2 2025; operating loss of $643,000 versus $333,000 a year earlier
- Net loss of $451,000, or $0.05 per diluted share, versus net income of $15,000 in Q2 2025
- Active Members were 26,000 at June 30, 2026, down from 29,260 at June 30, 2025
- Board authorized resuming stock repurchases with $15.9 million remaining; cash and marketable securities were $18.6 million at June 30, 2026
The filing
Written by AI on Nov 9, 2026, 8:28 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on July 29, 2026.
Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.