Principal Financial Group names Deanna Strable CEO; Houston to step down Jan. 7, 2025
Principal Financial Group said Deanna Strable, its president and chief operating officer, will become chief executive officer effective January 7, 2025, succeeding Dan Houston, who has held the role since 2015. Houston will remain executive chairman, and Strable will join the Board in January 2025. The filing discloses pay terms for both executives and that Strable's spouse, a vice president and chief actuary, plans to retire.
Key points
- Deanna Strable, 55, becomes CEO effective January 7, 2025, and will also serve as Class III Board member; she remains president.
- Dan Houston retires as CEO but continues as executive chairman, with a $1,100,000 base salary and 375% target annual incentive.
- Strable's CEO pay includes a $1,000,000 base salary, 300% target annual incentive and an $8,500,000 long-term incentive target in restricted stock units.
- Dwight Soethout, Strable's spouse and vice president-chief actuary, plans to retire after a transition period; he received $738,787 in 2023 compensation.
The filing
Written by AI (Anthropic Claude, claude-haiku-5-5) on Nov 8, 2026, 12:42 AM ET, from the text of the filing and its press-release exhibits only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on November 14, 2024.
Briefs are written by AI from the filing text (each brief's own page names the model) and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the model's reading of the filing for shareholders, not a price forecast. Not investment advice.