Playboy Q2 2026 revenue rises 11% to $31.2 million; net income $0.2 million
Playboy reported second-quarter 2026 revenue of $31.2 million, up 11% from a year earlier, and net income of $0.2 million, compared with a net loss of $7.7 million in the second quarter of 2025. The company also announced an agreement to repurchase 16.6 million shares, about 14% of shares outstanding, at $1.05 per share, a 28% discount to market value at the time of the transaction.
Key points
- Revenue $31.2 million vs. $28.1 million in Q2 2025; direct-to-consumer revenue rose 18.2% to $19.5 million
- Net income $0.2 million, or less than a cent per share, vs. net loss of $7.7 million, or $(0.08) per share, a year earlier
- Adjusted EBITDA $7.0 million vs. $3.5 million, an increase of 100%; it includes $0.7 million of litigation expenses
- Repurchase of 16.6 million shares at a fixed $1.05 per share, supported by a backstop agreement with two significant stockholders
The filing
Written by AI on Nov 9, 2026, 11:43 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on August 10, 2026.
Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.