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AI brief of an SEC Form 8-K · Planet Fitness (PLNT)

Planet Fitness realigns leadership, names Bill Bode COO effective March 3, 2025

Neutral Impact 3 of 5 leadership Written later

Planet Fitness said its board approved a leadership realignment effective March 3, 2025. Bill Bode will become Chief Operating Officer, Jennifer Simmons will become Chief Strategy Officer, and three existing roles will be eliminated. The filing does not give financial figures for the changes, and the company said no compensation changes were made for the affected executives.

Key points

  • Bill Bode, currently Division President, U.S. Franchise, becomes Chief Operating Officer and will oversee franchise, corporate club and equipment segments
  • Jennifer Simmons, currently Division President, Corporate Clubs, becomes Chief Strategy Officer
  • Roles eliminated as of March 3, 2025: Division President U.S. Franchise, Division President Corporate Clubs, and SVP, Chief Accounting Officer
  • Jay Stasz is designated principal accounting officer; the company will release full-year 2024 results and a 2025 outlook on February 25, 2025

The filing

CompanyPlanet Fitness (PLNT)
Form8-K, current report
Filed with the SECFeb 12, 2025, 8:01 AM ET
Accession number0001637207-25-000008

Items reported: 5.02 Director / Officer Change7.01 Regulation FD Disclosure

Read the filing on SEC.gov ↗

Written by AI on Nov 8, 2026, 2:07 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on February 12, 2025.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.