Purple Innovation Q3 revenue falls 18.7% to $96.5 million; net loss narrows
Purple Innovation reported third-quarter 2026 net revenue of $96.5 million, down 18.7% from $118.8 million a year earlier, driven mainly by lower wholesale revenue. Its GAAP net loss narrowed to $1.4 million from $11.7 million, but adjusted EBITDA swung to a $0.5 million loss from a $0.2 million profit, and the company kept its 2026 revenue outlook of $420 million to $440 million.
Key points
- Q3 2026 net revenue was $96.5 million, down 18.7% from $118.8 million; wholesale revenue fell to $35.6 million from $51.5 million.
- GAAP net loss was $1.4 million for Q3 2026, compared with $11.7 million in Q3 2025.
- Adjusted EBITDA was a loss of $0.5 million for Q3 2026, compared with $0.2 million of adjusted EBITDA a year earlier.
- 2026 revenue guidance of $420 million to $440 million was maintained; adjusted EBITDA is now expected at $15 million to $20 million.
The filing
Written by AI on Nov 9, 2026, 8:53 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on November 04, 2026.
Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.