Pursuit (formerly Viad) completes $535 million GES sale, names David Barry CEO
Viad Corp completed the sale of its GES business to Truelink Capital for $535 million and is relaunching as Pursuit Attractions and Hospitality, Inc., with David Barry becoming President and CEO effective December 31, 2024. The company also reduced its board to seven directors, converted its 5.5% Series A Preferred Stock into about 6.7 million common shares, and will trade under the ticker PRSU starting January 2, 2025.
Key points
- GES sale price of $535 million: $510 million paid at closing and $25 million due one year after closing, subject to adjustments
- Cash proceeds were used to retire the 2021 Credit Facility, with excess cash added to the balance sheet
- Steven W. Moster stepped down as CEO and director; he will serve as an advisor through March 1, 2025, with a $1,930,000 lump-sum severance payable on advisory-period expiration or qualifying termination
- 135,000 preferred shares converted into about 6.7 million common shares, bringing common shares outstanding to about 28 million
The filing
Written by AI on Nov 8, 2026, 6:58 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on December 31, 2024.
Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.