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AI brief of an SEC Form 8-K · BOSTON BEER CO INC (SAM)

Boston Beer sets up $25 million share buyback under 10b5-1 plan

Neutral Impact 3 of 5 shareholder Written later

Boston Beer entered a Rule 10b5-1 trading plan on August 10, 2026, to repurchase up to $25 million of its Class A Common Stock. The plan runs from September 28, 2026 to December 25, 2026, and a 10b5-1 plan lets the company buy shares on a preset schedule even when it is otherwise restricted from trading.

Key points

  • Maximum repurchase amount: up to $25 million of Class A Common Stock
  • Plan entered on August 10, 2026
  • Repurchase period: September 28, 2026 through December 25, 2026
  • Filing signed August 11, 2026 by founder, CEO and Chairman Jim Koch

The filing

CompanyBOSTON BEER CO INC (SAM)
Form8-K, current report
Filed with the SECAug 11, 2026, 4:05 PM ET
Accession number0001193125-26-344575

Items reported: 8.01 Other Events

Read the filing on SEC.gov ↗

Written by AI on Nov 9, 2026, 8:28 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on August 11, 2026.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.