Market news · Nov 9, 5:03 PM ET

The Trade Desk shares jump 21% as third-quarter results beat estimates, though revenue slipped

The Trade Desk (NASDAQ: TTD) shares rose 21% after the advertising technology company reported third-quarter results above Wall Street expectations, even though revenue fell slightly from a year earlier. The company also raised its buyback authorization to $1 billion and forecast fourth-quarter revenue above analyst estimates, news that matters to US investors watching digital ad spending and ad-tech stocks.

By Flash Finance US desk (written with AI assistance) · Editor: Kokila

Earnings beat forecasts

Investing.com reported that The Trade Desk shares climbed 21% following the results. The company reported earnings of 33 cents per share, which beat the analyst estimate of 25 cents by 32%, per Benzinga Pro data. Benzinga also said quarterly revenue came in at $735.97 million, which beat the Street estimate of $650.29 million.

The company's own release, dated November 9, 2026, confirms the quarter's headline numbers. The Trade Desk said it had customer retention remained over 95% during the third quarter, as it has for over a decade.

Revenue still declined

Chief executive Jeff Green said in the release that "Q3 represented meaningful progress, with results well ahead of our expectations entering the quarter, but we are still operating below the level of growth we expect from ourselves,"

Outlook and buybacks

The board also approved a larger repurchase program. The company said it had approximately $269 million available and authorized for repurchases as of September 30, 2026. Its board then approved an additional $731 million, bringing the total available to $1 billion.

Why it matters for US investors

The Trade Desk operates a self-service platform that lets advertisers buy digital ads across channels, including connected TV. Its results are often read as a gauge of programmatic ad demand, which matters to large ad-tech and digital media names trading in US markets. Netflix's expanded integration with the platform, announced in the release, also ties the company to streaming advertising.

The company did not say how long it expects revenue growth to take to return to earlier levels. Investors will be watching whether the fourth-quarter outlook is met and whether revenue growth resumes in future quarters.

The Trade DeskNasdaqDigital advertisingAd technologyJeff GreenProgrammatic advertising

Sources

Written with AI assistance on Nov 9, 5:03 PM ET from the reports listed under Sources, and reviewed by our editor after publication. Before it was published, every figure was checked against those reports, and passages with figures that could not be found there were left out. It can still contain mistakes: read the sources before acting on anything. How we review. Not investment advice.