Coupang faces $410 million in Korean privacy fines, to be booked in Q2 2026
South Korea's Personal Information Protection Commission announced fines totaling about $410 million against Coupang Corp., a Korean subsidiary, one tied to the November 2025 data incident and one tied to a third-party advertising data program. Coupang says it will recognize these fines in its 2026 second quarter operating results and will seek judicial relief, though final amounts and corrective measures may change once formal decisions are issued.
- PIPC announced fines of about $278 million related to the November 2025 data incident and about $132 million for a separate advertising data matter, announced June 10, 2026
- Estimated fines of about $410 million will be recorded in 2026 second quarter operating, general and administrative expenses
- Fines are not automatically stayed during appeal and are not tax deductible; Coupang Corp. will pursue relief in the Seoul Administrative Court