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AI brief of an SEC Form 8-K · Celsius (CELH)

Celsius Appoints Eric Hanson as President and COO, Effective March 24, 2025

Neutral Impact 4 of 5 leadership Written later

Celsius Holdings named Eric Hanson, a 30-year food and beverage veteran who most recently led PepsiCo's strategic partnerships unit, as President and Chief Operating Officer, effective March 24, 2025. CEO John Fieldly stays on as CEO and Chairman, and Hanson takes over Fieldly's current title of President.

Key points

  • Eric Hanson, 53, appointed President and Chief Operating Officer; effective March 24, 2025
  • Hanson's base salary is $700,000 per year, plus a $1,150,000 annual equity award and a one-time $1,200,000 restricted stock unit award
  • Hanson has been with PepsiCo since 1997, most recently as Senior Vice President, Strategic Partnerships

The filing

CompanyCelsius (CELH)
Form8-K, current report
Filed with the SECMar 3, 2025, 6:12 AM ET
Accession number0001341766-25-000022

Items reported: 5.02 Director / Officer Change

Read the filing on SEC.gov ↗

Written by AI on Nov 8, 2026, 1:17 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on March 03, 2025.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.