Crocs posts $492 million Q2 loss on $737 million impairments; revenue rises 3.4%
Crocs reported second-quarter 2025 revenue of $1,149 million, up 3.4%, but a GAAP net loss of $492 million, or $8.82 per diluted share, driven by $737 million in noncash impairment charges tied to the HEYDUDE brand. The company guided third-quarter revenue down approximately 9% to 11%, which signals a sales decline ahead for shareholders.
Key points
- Q2 2025 revenue was $1,149 million, up 3.4%; adjusted diluted EPS was $4.23, up 5.5% from $4.01.
- GAAP diluted loss per share was $8.82, versus diluted earnings of $3.77 a year earlier, due to a $430 million HEYDUDE trademark impairment and a $307 million HEYDUDE goodwill impairment.
- Third-quarter 2025 guidance calls for revenue down approximately 9% to 11% versus Q3 2024, and adjusted operating margin of approximately 18% to 19%.
- The company repurchased about 1.3 million shares for $133 million and repaid $105 million of debt in the quarter.
The filing
Written by AI on Nov 8, 2026, 12:57 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on August 07, 2025.
Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.