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AI brief of an SEC Form 8-K · 1 800 FLOWERS COM INC (FLWS)

1-800-FLOWERS agrees to sell Personalization Businesses to PlanetArt for $45.0 million

Neutral Impact 4 of 5 m&a Written later

1-800-FLOWERS.COM signed an asset purchase agreement on September 26, 2026, to sell its Personalization Mall, Things Remembered and Personalization Universe businesses to PlanetArt, LLC for $45.0 million in cash, subject to working capital and other adjustments. The company said the deal is targeted to close within the coming weeks and that its fiscal 2027 guidance did not include the transaction, with an update expected alongside its first quarter fiscal 2027 earnings release.

Key points

  • Purchase price is $45.0 million in cash, subject to working capital and other adjustments
  • Agreement signed September 26, 2026; announced in a press release dated September 29, 2026
  • Closing is subject to customary conditions and specified third party consents; a commercial agreement and transition services agreement are contemplated
  • Fiscal 2027 guidance given September 10, 2026 excludes the transaction; update expected with first quarter fiscal 2027 results

The filing

Company1 800 FLOWERS COM INC (FLWS)
Form8-K, current report
Filed with the SECSep 29, 2026, 7:05 AM ET
Accession number0001084869-26-000033

Items reported: 1.01 Material Definitive Agreement7.01 Regulation FD Disclosure

Read the filing on SEC.gov ↗

Written by AI on Nov 9, 2026, 8:36 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on September 29, 2026.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.