1-800-Flowers completes $45.0 million sale of Personalization Businesses to PlanetArt
1-800-Flowers.com completed the sale of its Personalization Mall, Things Remembered, and Personalization Universe businesses to PlanetArt, LLC on October 19, 2026, for $45.0 million in cash, subject to working capital and other adjustments. The company said it used part of the net proceeds to prepay $21.65 million of term loan principal, and it will report the businesses as discontinued operations.
Key points
- Closing date: October 19, 2026; purchase agreement dated September 26, 2026
- Gross cash consideration: $45.0 million, subject to working capital and other adjustments
- Term loan prepayment of $21.65 million funded from sale proceeds
- Pro forma fiscal 2026 net revenues of $1.36 billion, versus $1.50 billion as reported
The filing
Written by AI on Nov 9, 2026, 8:36 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on October 23, 2026.
Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.