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AI brief of an SEC Form 8-K · Grocery Outlet (GO)

Grocery Outlet names Jason Potter CEO effective Feb. 3, 2025; Lindberg to remain chairman

Neutral Impact 4 of 5 leadership Written later

Grocery Outlet appointed Jason Potter, former CEO of The Fresh Market, as President and Chief Executive Officer effective February 3, 2025, and he will also join the board as a director. Interim CEO Eric J. Lindberg, Jr. will cease employment on that date but remain Chairman of the Board, and the board increased its size to ten directors. The filing discloses Mr. Potter's pay package and severance terms but no financial results or guidance.

Key points

  • Potter served as CEO and a director of The Fresh Market from March 2020 to January 2025 and previously spent years at Sobeys Inc.
  • Employment agreement provides a $1,025,000 base salary, a target bonus of 125% of base salary, and up to $500,000 in relocation allowance.
  • 2025 equity grants include $2.1 million in stock options, $2.1 million in target PSUs, a 250,000-share option grant and $2.0 million in restricted stock units.
  • If terminated without Cause or for Good Reason, Potter receives 24 months of base salary and two times his target bonus, paid over 24 months.

The filing

CompanyGrocery Outlet (GO)
Form8-K, current report
Filed with the SECJan 22, 2025, 6:35 AM ET
Accession number0001104659-25-005036

Items reported: 5.02 Director / Officer Change7.01 Regulation FD Disclosure

Read the filing on SEC.gov ↗

Written by AI on Nov 8, 2026, 6:57 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on January 22, 2025.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.