Mattel promotes Roberto Stanichi to President, Chief Marketing and Brand Officer
Mattel named Roberto Stanichi, previously Executive Vice President and Chief Global Brand Officer, to President, Chief Marketing and Brand Officer, effective July 29, 2026, reporting to Chairman and CEO Ynon Kreiz. The filing sets his base salary at $900,000 and details new equity grants, which tie part of his pay to Mattel's stock price and performance goals.
Key points
- Promotion dated July 29, 2026; press release issued July 31, 2026
- Base salary of $900,000; 2026 MIP target of 100% of salary, capped at 200%
- Promotion stock grant of $2,000,000 in RSUs; incremental grant of $1,900,000, split between RSUs and PSUs
- Beginning in 2027, annual target stock grant value rises to $3,000,000, subject to Compensation Committee approval
The filing
Written by AI (Anthropic Claude, claude-haiku-5-5) on Nov 8, 2026, 1:00 AM ET, from the text of the filing and its press-release exhibits only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on July 31, 2026.
Briefs are written by AI from the filing text (each brief's own page names the model) and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the model's reading of the filing for shareholders, not a price forecast. Not investment advice.