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AI brief of an SEC Form 8-K · Monster Beverage (MNST)

Monster Beverage CEO Americas Rob Gehring to resign effective November 30, 2026

Neutral Impact 4 of 5 leadership Written later

Monster Beverage said Rob Gehring, its Chief Executive Officer, Americas, will resign effective November 30, 2026, to return to The Coca-Cola Company as president of its North America operating unit. Emelie C. Tirre, Chief Strategy Officer, will take on the Americas and the Caribbean on an interim basis starting December 1, 2026, which matters to shareholders because it is a senior leadership change in the company's largest region's management.

Key points

  • Rob Gehring gave notice on September 21, 2026, and remains in his role through November 30, 2026.
  • Gehring will join The Coca-Cola Company as president of its North America operating unit.
  • Emelie C. Tirre, Chief Strategy Officer, will lead the Americas and the Caribbean on an interim basis effective December 1, 2026.
  • Tirre previously served as Chief Commercial Officer of the Americas, the Caribbean and Oceania through February 24, 2026.

The filing

CompanyMonster Beverage (MNST)
Form8-K, current report
Filed with the SECSep 25, 2026, 4:05 PM ET
Accession number0001104659-26-110965

Items reported: 5.02 Director / Officer Change

Read the filing on SEC.gov ↗

Written by AI on Nov 8, 2026, 1:21 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on September 25, 2026.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.