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AI brief of an SEC Form 8-K · Nike (NKE)

NIKE Q4 revenue falls 12% to $11.1 billion; EPS drops 86% to $0.14

Negative Impact 3 of 5 earnings Written later

NIKE reported fiscal 2025 fourth-quarter revenue of $11.1 billion, down 12 percent, and diluted EPS of $0.14, down 86 percent from $0.99. For the full year, revenue fell 10 percent to $46.3 billion and diluted EPS fell 42 percent to $2.16, and the company said its fourth quarter reflected the largest financial impact from its Win Now actions. The filing gives no new full-year or next-quarter guidance figures, and the company said it expects headwinds to moderate.

Key points

  • Q4 gross margin fell 440 basis points to 40.3 percent, driven by higher discounts and channel mix changes
  • NIKE Brand Digital revenue fell 26 percent in Q4; NIKE Direct revenue fell 14 percent to $4.4 billion
  • Fiscal 2025 dividends totaled $2.3 billion and share repurchases totaled $3.0 billion

The filing

CompanyNike (NKE)
Form8-K, current report
Filed with the SECJun 26, 2025, 4:18 PM ET
Accession number0000320187-25-000034

Items reported: 2.02 Results of Operations

Read the filing on SEC.gov ↗

Written by AI on Nov 8, 2026, 1:42 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on June 26, 2025.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.