Polaris Q4 sales fall 23%, EPS drops 90%; 2025 adjusted EPS guided down about 65%
Polaris reported fourth quarter 2024 sales of $1,755 million, down 23% from a year earlier, as the company cut shipments to manage dealer inventory in a subdued retail market. Reported diluted EPS fell 90% to $0.19, and adjusted diluted EPS fell 54% to $0.92. The company expects 2025 sales to fall 1% to 4% and adjusted EPS to fall about 65%, which signals a further sharp earnings decline for shareholders.
Key points
- Q4 2024 sales were $1,755 million, down 23%; North America sales fell 26% to $1,481 million.
- Full year 2024 reported diluted EPS was $1.95, down 78%; adjusted diluted EPS was $3.25, down 65%.
- 2025 outlook: sales down 1% to 4% and adjusted diluted EPS down approximately 65% versus 2024.
- CEO Mike Speetzen said he anticipates challenging headwinds will carry forward into 2025.
The filing
Written by AI (Anthropic Claude, claude-haiku-5-5) on Nov 8, 2026, 1:39 AM ET, from the text of the filing and its press-release exhibits only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on January 27, 2025.
Briefs are written by AI from the filing text (each brief's own page names the model) and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the model's reading of the filing for shareholders, not a price forecast. Not investment advice.