Polaris Q2 sales fall 6% to $1.85 billion; net loss of $79.3 million on goodwill impairment
Polaris reported second quarter 2025 sales of $1.85 billion, down 6% from a year earlier, and a net loss attributable to Polaris of $79.3 million, or $1.39 per diluted share, compared with net income of $68.7 million in the prior-year quarter. Results included a $52.6 million non-cash goodwill impairment tied to the On Road segment, and adjusted EPS fell to $0.40 from $1.38. The company is still withholding full-year 2025 sales and adjusted earnings guidance, though it introduced third quarter sales guidance of $1.6 billion to $1.8 billion.
Key points
- Q2 2025 sales were $1,852.7 million, down 6%, driven by planned shipment reductions, negative product mix and lower net pricing
- Reported diluted loss per share was $1.39 versus $1.21 of diluted earnings in Q2 2024; adjusted diluted EPS was $0.40 versus $1.38
- Six-month operating cash flow was $403.5 million, compared with $40.9 million a year earlier
- Full-year 2025 guidance is still withheld due to trade and economic uncertainty; Q3 2025 sales guidance is $1.6 billion to $1.8 billion
The filing
Written by AI on Nov 8, 2026, 1:38 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on July 28, 2025.
Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.