Every material Form 8-K PSQ Holdings, Inc. has filed with the SEC since August 04, 2026, read and summarized by AI: what happened, the key figures, whether it reads positive or negative for shareholders, and how big a deal it is (impact 1-5). Newest first; each brief links to its own page and to the filing on SEC.gov.
PSQ Holdings closed the sale of its EveryLife direct-to-consumer baby products business to FreeHold Brands on November 5, 2026, for total consideration of $5.5 million, subject to customary adjustments. The company says the sale completes its move to a focused payments and consumer financing business, with proceeds intended to strengthen the balance sheet and fund growth.
Consideration: $1.0 million in cash at closing plus a $4.5 million seller note secured by EveryLife assets
Seller note accrues interest at the prime rate from February 1, 2027, with a minimum monthly principal payment of $83,333
Note matures 12 months after closing, with up to two 12-month extensions if the buyer cannot obtain bank financing
Company states it now operates exclusively in payments and consumer financing
PSQ Holdings, Inc. agreed on August 13, 2026 to sell 361,385 shares of Class A common stock at $3.60 per share to a group of its directors and their affiliated entities, raising $1,301,000 in gross proceeds before expenses, and the deal closed the same day. The company plans to use the proceeds for working capital and general corporate purposes, and it agreed to file a registration statement covering the shares with the SEC within 90 days of closing.
Shares sold: 361,385 Class A common shares at $3.60 each, for gross proceeds of $1,301,000 before offering expenses.
Buyers are directors of the company, including Davis Pilot III, Donald J. Trump, Jr., Blake Master, Willie Langston, James Celli and Caitlin Long, or their affiliated entities.
The private placement closed on August 13, 2026, and the shares are not registered under the Securities Act.
The company must file a registration statement within 90 days of closing.
PSQ Holdings reported second-quarter 2026 revenue from continuing operations of $7.1 million, up 108% from $3.4 million a year earlier, and a net loss of $5.6 million, down from $8.4 million. Loss per share narrowed to $1.54 from $2.78. The company also agreed on July 28, 2026 to sell its EveryLife diaper and baby products brand to FreeHold Brands, LLC for $5.5 million in gross cash proceeds, with closing expected by September 30, 2026.
Q2 2026 revenue from continuing operations was $7.1 million, up 108% from $3.4 million in Q2 2025.
Operating loss was $4.8 million, compared with $5.2 million a year earlier; non-GAAP operating income was $0.4 million.
Net loss was $5.6 million, or $1.54 per share, versus $8.4 million, or $2.78 per share, in Q2 2025.
EveryLife sale to FreeHold Brands, LLC for $5.5 million gross, before fees and adjustments, is expected to close by September 30, 2026.
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