Harley-Davidson posts Q4 loss of $2.44 per share; full-year EPS falls 19% to $2.78
Harley-Davidson reported a fourth-quarter 2025 diluted loss of $2.44 per share, compared with a loss of $0.93 a year earlier, and full-year 2025 diluted EPS of $2.78, down from $3.44. Full-year revenue fell 14% to $4.47 billion, and the company guided to a 2026 HDMC operating result between a $40 million loss and a $10 million profit, with a new strategic plan expected in May 2026. Director James Duncan Farley, Jr. also said he will not stand for re-election at the next annual meeting, and the board expects to shrink from nine to eight members.
Key points
- Q4 2025 consolidated revenue of $496 million, down 28%, and a diluted loss of $2.44 per share versus a $0.93 loss in Q4 2024
- Full-year 2025 revenue of $4.47 billion, down 14%; diluted EPS of $2.78 versus $3.44 in 2024
- 2026 outlook: HDMC operating income of a $40 million loss to a $10 million profit; HDFS operating income of $45 to $60 million
- Director James Duncan Farley, Jr. will not seek re-election at the upcoming annual meeting; board size to decrease from nine to eight
The filing
Written by AI (Anthropic Claude, claude-haiku-5-5) on Nov 8, 2026, 1:39 AM ET, from the text of the filing and its press-release exhibits only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on February 10, 2026.
Briefs are written by AI from the filing text (each brief's own page names the model) and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the model's reading of the filing for shareholders, not a price forecast. Not investment advice.