Harley-Davidson Q2 profit falls 26% as it raises full-year guidance
Harley-Davidson reported second quarter 2026 revenue of $1.2 billion, down 6% from a year earlier, with net income attributable to the company of $80 million, down 26%, and diluted EPS of $0.75, down 15%. The company also raised its full-year 2026 guidance for motorcycle retail sales, wholesale shipments, and HDMC and HDFS operating income, which may matter to shareholders because the outlook improved while quarterly profit declined.
Key points
- Q2 2026 revenue was $1.2 billion versus $1.3 billion a year earlier; operating income was $76 million versus $112 million, down 32%.
- HDMC operating income guidance for 2026 is now $10 million to $50 million, up from a previous range of a $40 million loss to a $10 million profit.
- HDMC retail sales guidance was raised to 133,500 to 138,500 units from 130,000 to 135,000 units.
- HDFS operating income guidance was raised to $55 million to $65 million from $45 million to $60 million.
The filing
Written by AI (Anthropic Claude, claude-haiku-5-5) on Nov 8, 2026, 1:38 AM ET, from the text of the filing and its press-release exhibits only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on July 23, 2026.
Briefs are written by AI from the filing text (each brief's own page names the model) and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the model's reading of the filing for shareholders, not a price forecast. Not investment advice.